key interview strategies for keeping the media onside. keeping your reputation spotless conference,...

Media Training for Experts

Interview strategies to keep the media onside

Crisis Management

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

your issue

interviewsimulations case studies

on air you need to appear...

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

your issue

interviewsimulations case studies

which spokesperson should you select?

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

introduction

truth about journalists

what’s the story?

control

connect with audience

your issue

interviewsimulations

introduction

scenario

control

connect with audience

interview simulations

how to be a valued source

case studies

press office protocols

next steps

scenario

watchwords

newslines

contentious areas

case studies

protocols

questionsnewsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

introduction

truth about journalists

what’s the story?

control

connect with audience

your issue

interviewsimulations

introduction

scenario

control

connect with audience

interview simulations

how to be a valued source

case studies

press office protocols

next steps

scenario

watchwords

newslines

contentious areas

case studies

protocols

questions

09:00

09:30

18:00

09:00

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

introduction

truth about journalists

what’s the story?

control

connect with audience

your issue

interviewsimulations

introduction

scenario

control

connect with audience

interview simulations

how to be a valued source

case studies

press office protocols

next steps

scenario

watchwords

newslines

contentious areas

case studies

protocols

questions

watchwords

newslines

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questionsnewsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

questions

commitment

timing

concern

accuracy

action

watchwords

newslines

contentious areas

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

Checklist of effective characteristics

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

How effective is your newsline?

scenario

watchwords

newslines

contentious areas

case studies

how to be a valued source

case studies

protocols

newsline roadtest

watchwords

key strategy 1: newslines

key strategy 2: on air characteristics

protocols

newslines roadtest

questions

media training | podcasting | crisis management

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