keynote address @ the forrester sourcing & vendor management forum in las vegas - may 2012

Now that the world is already flat, and it looks more and more like “The Wacky

Races”, what happens to my innovation strategy?

Robert Janssen

1) How the globalization process continues to influence the innovation process?

2) What are the new challenges brought about by globalization and the flattening of innovation?

3) How does globalization makes the mandatory need for the corporate structure build true international DNA?

4) Cultural connections of Innovation: The road for survival.

Key Points

To succeed, companies need to see innovation not as something special that only special people can do, but as something that can become routine and methodical, taking advantage of the capabilities of ordinary people

Things we know or have heard about innovation

From the instant someone devises a solution or a product, its journey to the market (or oblivion) is a matter of making connections, again and again. Managing these interactions is the crux of building an innovation organization.

Things we know or have heard about innovation

The innovation process can only happen when people do that simple, profound thing -- connect to share problems, opportunities, and learning. To put it another way, anyone can innovate, but practically no one can innovate alone.

Things we know or have heard about innovation

To promote continuous innovation within the organization, you need to systematize, manage, measure, and improve this social process to produce a steady stream of innovations -- and the occasional blockbuster. Innovation is not a mystical act; it is a journey that can be plotted, and done over and over again.

Things we know or have heard about innovation

Dean Kamen – FIRST LEGO League

Video 1 on innovation

http://youtu.be/BAjoeyXOdjo

The best innovation is the one that solves human-centric problems, not machine-centric problems. Innovation is to, in the end, find problems that are worth solving and are able to improve the quality of the lives of people

But what is the best innovation?

3 M - Brazil

Video 1 on innovation

http://youtu.be/l4Gf-goPVl0

Contrary to the

expectations of many

experts, the current

economic downturn is

spurring companies into

becoming more

international

What are we discovering about globalization and the current financial crisis today ?

Effective cross-border

communication and

collaboration are becoming

critical to the financial

success of companies with

international aspirations

What are we discovering about globalization and the current financial crisis today ?

What are we discovering about globalization and the current financial crisis today ?

What are we discovering about globalization and the current financial crisis today ?

Most companies still seem

not to understand the total

overall cost of not seeking

to improve the cross-border

communication skills of

their employees, is

enormous.

The Cultural & Communications Divide ?

And yet, most

organizations are

not doing enough to

address this

challenge

The Cultural & Communications Divide ?

Misunderstandings rooted

in cultural differences

present the greatest

obstacle to productive

cross-border collaboration

and foster innovation

The Cultural & Communications Divide ?

The Cultural & Communications Divide ?

The Cultural & Communications Divide ?

The Real Cultural Melting Pot

The “multinationalcults”

Video 3 on innovation Bill Clinton and proposition 87

The business innovation that matters

http://www.kauffman.org/research-and-

policy/globalization-of-innovation-and-

entrepreneurship.aspx

BugBrasil

An innovation that matters for everyone

Video 2 on innovation

Chief Almir from the Surui Indian Tribe in the Amazon Forest

An innovation that matters for everyone

http://youtu.be/fLdPzusUf5c

Why Brazil ?

World’s 6th Largest Economy World’s 8th Largest IT Market Investment Grade - Fitch / S&P Political and Economic Stability Cultural Compatibility World-Class Infrastructure Timezone - Nearshore Government Incentives Rule of Law

Highly Skilled Labor Pool Industry/Business Expertise Favorable Labor Costs High Productivity Levels Low Turnover Rates Low Rework Levels – Higher Quality

Favorable Total Costs

Safe Harbor with Favorable Total Costs (Value, Productivity, Quality, Risks)

Favorable Biz Environment Favorable TCO and Quality

So if you want to reach higher grounds

Check out Brazil as it’s taking off !

And has been open for innovation !

Robert Janssen www.brasilitplus.com Blog: www.brasilexportati.com Twitter: robertfjanssen

Thank You !