keynote by mario derba at optimized data center event, milano
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2
Optimized Data Center
Mario Derba
Regional Sales VP, Oracle Systems, South Europe
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Time between Innovations decrease
Internet 3 Years
Radio 30 Years
TV 17 Years
iPhone 5 sold 15 M in a
few weeks
Time
to
Reach
15 M
Users
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Mobile #1 Internet Access Device in 2013
Growth in Data Diversity and Usage increase
Social Media $ 30B/Year in commerce by 2015
Cloud 80 % of new Applications and their Data
Enterprise 45 % growth in
Database Data
Big Data Large Customers
top 50 PB
Regulations 300 Exabytes
in Archives
by 2015
1.8 Zetabytes of Data in 2011, 20x growth by 2020
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Bring your Own Device
New User Requirements Devices, Social Media, Apps
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New Pressures on your IT
Explosion in
mobile devices,
data and risk
Business requires
new services
Market provides
new opportunities
Users have
access to services
outside of IT
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20
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Aging siloed
infrastructure
Fragile
multi-vendor
Architectures
Spiraling
service costs
WHERE IT IS TODAY?
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Choice
between buy
or build, even
for integrated
systems
Reliable and
simplified
Architectures
Cross Layer
integration and
Optimization
WHAT’S NEEDED
Aging siloed
infrastructure
Fragile
multi-vendor
Architectures
Spiraling
service costs
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IT Needs to Be Seen as a Leader
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IT Needs to Be Seen as a Leader
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The risk of the current trajectory
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IT Needs to Be Seen as a Leader
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We’re at a tipping point in IT
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Today you have a choice
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Drive a new paradigm in your data center
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See your value diminish and be replaced by services purchased outside of IT
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Oracle Celebrates 25 Years of SPARC and 20 Years of Solaris Innovation
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OPERATING
SYSTEMS
VIRUTAL
MACHINES
SYSTEMS MANAGEMENT
MIDDLEWARE
PLATFORM & MGMT
BI IDENTITY &
ACCESS MGMT
PERFORMANCE
MGMT
ENTERPRISE
CONTENT MGMT
DATA
INTEGRATION
Adding Customer Value From 85+ Acquisitions
1
Complete Stack
• Best-of-Breed
• Open
• Vertical Integration
• Extreme Performance
• Engineered Systems
Complete Choice
• On-Premise
• Private Cloud
• Public Cloud
• Hybrid
Oracle Strategy
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ASSEMBLING THE
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TO WORK TOGETHER
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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23
Oracle’s Architectural Vision Complete, Open, Integrated Systems
Tested, Certified, Packaged,
Deployed, Upgraded, Managed
and Supported Together
ENGINEERED TO WORK TOGETHER
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 24
TO WORK TOGETHER
TO WORK TOGETHER
Oracle Confidential
Copyright 2012, Oracle. All rights reserved.
Mobile Cloud
Social Hub
ERP C
RM H
R
SCM
Service Integration
Revenues
Costs
Some Areas of Innovations Are Reshaping IT Value and Economics
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TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social
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Extending Enterprise Solutions to Mobile Platforms
Challenge: How to Embrace Mobile Solutions
Without Rebuilding Underlying Systems?
• Access to Enterprise
Systems without Opening a
Laptop
• Greater Productivity
• 24 / 7 Responsiveness
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Social Collaboration
• Make it easier to collaborate
• Leverage the collective wisdom
• Make better decisions more quickly
Challenge: How to Use Social
Benefits for Enterprise Problems?
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I.T. organizations
need to keep up with
these new demands
• Security
• Reliability
• Performance
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!
! !
! ! !
40% 62% 82%
Cloud Silos
& Integration
Loss of Visibility
& Control
Security &
Data Privacy
1st Gen
Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery
Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012
Challenges with First Generation Clouds
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 31
Database Java Developer Storage Messaging
Human
Capital
Management
Talent
Management
Sales &
Marketing
Customer
Service &
Support
Enterprise
Resource
Planning
Planning &
Budgeting
Application
Services
Social
Marketing
Social Engagement
& Monitoring
Social
Network
Data
& Insight
Social
Services
Platform & Infrastructure
Services
Complete Suite of Integrated Services
Social
Sites
Financial
Reporting
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Extremely Easy-to-Use
Flexible subscription
Multiple Payment options
Self-service sign-up
Instant Provisioning
Self-service Control
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Leveraging Cloud Innovations for the Enterprise
• Offload Capital Expenditures
• Elastic Scalability
• Enterprise Agility
• Better Resource Utilization
Challenge: How to Harmonize On-
Premise and Cloud Computing?
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 34
Customers Have Multiple Options With Cloud
Oracle delivered as
private & public cloud services
PUBLIC CLOUD PRIVATE CLOUD
Oracle delivered as managed
cloud services in a private cloud
Oracle delivered as
subscription-based services
HYBRID CLOUD
COMPLETE CHOICE
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41% of companies indicate monolithic
application architecture forces costly and complex
changes
57% of companies not running current releases of
their ERP indicate prohibitive costs of upgrading
customizations as a key reason
-Aberdeen Group
Extend with Custom
Code Integrate with other
Applications
Cross App Automation
Upgrade
Install and Configure
Application Centric Customization
Application Centric Business Processes
ERP C
RM H
R
SCM Enterprise Service Integration
Challenge: How to Integrate Existing Functionality
Without Rebuilding Underlying Systems?
-Aberdeen Group
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IT Key Challenges Are Driving CIOs to Develop a Solid Strategy
towards DC Optimisation
IT Budget
• IT budgets are flat or down while Data Centers cost are
increasing 20% per year
IT Cost Mix
• Suboptimal IT costs mix : >65% of costs for running the
business
Data Growth • Data growth is eating a larger and larger chunk of IT budget
DC Complexity
• Business process resilience is driving the need of performance
and continuous availability solutions
• Data Center complexity is driven from both Operations and
Infrastructure fronts… largely impacting the economics
Description
New Mega-
Trends
• Multi-channel and social media driving complexity in
understanding and managing customer relationship
• Public Cloud as emerging sourcing option
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 37
Data Center Challenges Are Typically Approached with Many Different Tactics that Do Not Always Deliver Long Term Solutions …
Increasing
Demand for
Computing and
Storage
• Add Servers and Storage
Components
On Set Tactic Impact
• Running out of space,
power and/ or cooling
capacity
• Pool resources
• Increase density of server
resources
• Increase density of server
resources
• More capacity but with
cooling and power
availability challenges
• Unused slots to solve
cooling challenges
• Remove and replace older
less efficient hardware
resources
Follow On Tactic
• Buys time to satisfy short
and medium term demand;
reduces power and cooling
Tactics Need
to Be
Implemented
In Concert to
Achieve
Desired Long
Term Results
• Implement ILM, Deduping
of data, Compression
• Slow down demand for
storage
• Slow down demand for
storage
• Increase utilization
• Slow down demand for
storage and compute
resources
• Virtualization
Source: Oracle Insight
• Virtualize
environments
• Virtualization
sprawl
• Increase admin
task automation
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… While a Comprehensive Strategic Optimisation of Data Center Will Enhance Service Delivering and Improve Economics
Source: Oracle Insight Analysis
14
25
20
25
Run the
Business
Grow the
Business
Transform
the Business
To Be
100%
50
As Is
100%
66
Focus on HW, DC space and IT staff
Improve
Efficiency and
Utilization
Use virtualization, server
consolidation and energy-saving
best practices
Green IT
Operations
Support business continuity, scale-
out to support growth and faster/more
predictable performance
Deliver Higher
Quality of
Service
Enable faster updates, new
application deployment and respond
to changing workloads
Boost IT
Agility
IT Cost Mix
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 39
Optimisation
Service Group A
Data Grid Data GridData Grid
Service Group B Service Group C
Integration Layer
Security Layer
Application Grid Application Grid Application Grid
To Achieve DC Optimisation, FolIow a Pragmatic Evolutionary Approach …
Silo
Security
SFAProduct LMSInv
MGMTB2Bproduct SCM product DBERP
MES-
Dev
SFASFA-
Test
SFA-
Stage
Product
Product
ERP-
StageERP-
Prod
MES-
StageMES-
Prod
productDB-
Stage B2B-
StageB2B-
Dev
Security Security Security
Pt. to Pt. Integrations
SFAProduct LMSInv
MGMT
product SCM product DBERPMES-
DevProduct ERP-
Stage
productDB-
Stage
• Physical silos
• Peak load sized
• Heterogeneous
• Difficult to scale
• Expensive to manage
IT-as-a-Service
• Virtualized pools of resources
• Shared Services
• Provision Services, Transactions
• Modular Infrastructure
• Virtualize all layers
• Integrated from applications to disk
• Any scale, vertical and horizontal
• Enterprise wide Management
• Migrate Legacy applications
• Standardized platforms
• Right-size for workloads
• Consolidate and virtualize servers
Cloud/Shared
Services
PaaS
SaaS
IaaS
FBT PAY GNTS
TRDS
Client
Customs
RREIPS Integrated A/C
Refunds
RBADef
PaymentsExcise
CR
PKI
ECI ADD AWA ELS
Client StaffRemote
StaffTAX
AGENTS
GCI
Call Centres
WOC
CCD
TASS
StaffPhone
ComplianceStaff
BOA
Refmaterial
Bus. Intel
NTS A/c
BEP
CDCCCWMS
BANK
DDDR
1
Data…….
Penalty
Business
IVR
1
FBT PAY GNTS
TRDS
Client
Customs
RREIPS Integrated A/C
Refunds
RBADef
PaymentsExcise
CR
PKI
ECI ADD AWA ELS
Client StaffRemote
StaffTAX
AGENTS
GCI
Call Centres
WOC
CCD
TASS
StaffPhone
ComplianceStaff
BOA
Refmaterial
Bus. Intel
NTS A/c
BEP
CDCCCWMS
BANK
DDDR
1
Data…….
Penalty
Business
IVR
1
Standardisation and
Consolidation
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 40
4
In Particular There Are Relevant Aspects of the Data Center to Focus on in Order to Achieve Higher Efficiency and Effectiveness of Service Delivery
Facilities
Process And Operations
Network
Asset
Sourcing Computing
IT M
an
ag
em
en
t
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 41
Workload Analysis Can Assist With Critical Compute Infrastructure Decisions
Create a Baseline of All
Applicable Workloads
Optimize Workloads Based on
Relevant Attributes
Assign the Right Infrastructure to
the Optimized Workloads
• Ability to use detailed or high-level
workload information as inputs to the
model
• Workload-driven optimization is relevant
only to those initiatives that are in a un-
finalized architecture stage
• Multi-attribute based model used to
identify to optimize the workloads to the
right infrastructure choices
• Capability maturity is ascertained at each
workload level if applicable
• Infrastructure driven by capability
maturity and targets
• Drives the TCO models
1 2 3
Proxy Caching Web Servers
J2EE App Svr BI
ERP Batch
CRM Data Analysis
Source: Oracle Insight
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 42
Grid Computing Means Virtualizes and Pools IT Resources
• Physical, dedicated silos
• Sized for peak load
• Difficult to scale
• Expensive to manage
• Virtualized, shared resources
• Improved utilization
• Scale as needed
• Efficient to manage
Source: Oracle Insight
4
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 43
Grid Computing
Pay-as-you-go scale-
out
High Quality of
Service
Grid Computing Economics for Data Center
Automated Grid
Management
• Avoid upfront Capex
and Opex • Avoid lost user
productivity
• Improve Customer
service
• Raise IT Staff
efficiency
• Lower Opex
4
Virtualisation and
Clustering enable
Consolidation
• Lower Capex
• Lower Opex
Source: Oracle Insight
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What to Consider When Evaluating
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It’s up to you, to Take the Right Path
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I.T.
Innovation
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Oracle’s Approach Simplification
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Oracle’s Approach Integration
& Risk Reduction
Server Storage Networking
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Oracle’s Approach Integration
& Risk Reduction
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Complete, automated and simplified
User enabled IT service
Intelligent service delivery
Oracle’s Approach Transformation
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Key Elements of an Optimized Data Center
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We’ve already undergone this process ourselves
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Significant Cost Savings and Improvement
2x 95% 75% 50%
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Drive a new paradigm in your data center
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Oracle Optimized Data Center
ORACLE
OPTIMIZED
SERVER
ORACLE
OPTIMIZED
STORAGE
ENGINEERED SYSTEMS
ORACLE OPTIMIZED SOLUTIONS
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Drive a new paradigm in your data center
Rewards
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EVOLUZIONE DELL’IT E DEL DATACENTER
IN FASTWEB
SEA – GLI AEROPORTI DI MILANO ED IL
PROGETTO DI ICT CONTINUITY
Le esperienze dei nostri Clienti
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This is the start of your journey with Oracle as your partner for the Optimized Datacenter
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MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) mario.derba@oracle.com
Italy www.oracle.com
Twitter: @Mderba
Personal Site: www.marioderba.com
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