keynote: telling a social story

Telling a social storyWhat is happening?

What will happen?

How do you react?

How did communication begin?

How did communication evolve?

We like hearing things.

Then we got visual.

Then we found a way to watch on demand

The internet changed communication.

It’s still evolving.

The internet realized just plain copy was boring.

Steve jobs changed the game

Internet killed the video star.

Think of the social media explosion

• MySpace was about copy.

• Facebook promoted photos.

• MySpace countered with audio.

• Facebook made video more accessible.

• MySpace got creepy.

• Facebook won.

Do we see a trend?

• Copy First

• Images Second

• Audio Third

• Video Fourth

• Legit Interaction Always

What’s next?

So how can we tell a good story?• Emotion

• Home

• Beginning and Endings Matter

• We Like Treasure

• Surprise

• Action Reaction

• Capture The Moment

What can cm punk teach you about social media?

http://www.youtube.com/watch?v=5OfSR68tEzs

What can nic cage and the dude from storage wars teach you about social media?

Look under your chairs

Capture the moment

Get out of the way

The greatest stories aren’t about a pr person or journalist

http://www.cbsnews.com/video/watch/?id=7392721n

So how can we tell a good story?• Emotion

• Home

• Beginning and Endings Matter

• We Like Treasure

• Surprise

• Action Reaction

• Capture The Moment