keynote: thriving in a world of rapidly changing marketing technology by scott brinker
Post on 21-Jan-2018
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Thriving in a World of Rapidly
Changing Marketing
Technology
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#MarTech
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Advisory Board
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THANKYOUTOTITLESPONSORS:
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THANKYOUTOPRESENTINGSPONSOR:
THANKYOUTOSOCIALMEDIASPONSOR:
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Program Chair
Editor
Co-founder & CTO AuthorScott Brinker
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Program Chair
Editor
VP Platform Ecosystem AuthorScott Brinker
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Company Color Location
Orange
Orange
Orange
Boston
Boston
Boston
Free Coffee
Yes
Yes
Yes
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Company Color Location
Orange
Orange
Orange
Boston
Boston
Boston
Orange Boston
Yes
Yes
Yes
Yes
Free Coffee
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“What’s your favorite color?”
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Yet that is where the most transformative possibilities await.
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Do you have someone explicitly in charge of
marketing technology?
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Do you have someone explicitly in charge of
marketing operations?
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Is the head of marketing operations also the head of marketing technology?
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1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”
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ereMarketing’s Top Mandate for
the YearCMO Council
Customer Experience Dynamics Report
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ereMarketing’s Top Mandate for
the YearCMO Council
Customer Experience Dynamics Report
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ere
Marketing’s Top Mandate for the Year
67%Cross-Org
Customer Experience
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1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”
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1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”
@chiefmartec
@chiefmartec
@chiefmartec
@chiefmartec
@chiefmartec
@chiefmartec
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@chiefmartec
@chiefmartec
@chiefmartec
@chiefmartec
1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”
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1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”
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Campaign simulation.
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REBRANDING LAUNCH
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Identity resolution.
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“I still have the utmost enthusiasm and confidence in
the campaign, Dave.”
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“Unfortunately, nobody can be
told what the martech is…”
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@chiefmartechttps://www.linkedin.com/pulse/15-applications-artificial-intelligence-marketing-robert-allen/
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Good AI depends upon good data.
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1. Digital transformation
2. Microservices & APIs
3. Vertical competition
4. Digital everything
5. Artificial intelligence
5 Disruptions to “Marketing”What do all five of these have in common?
An explosion of digital products (services) that leverage interconnected platforms and APIs.
CX = products = marketing
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It’s an amazing time to be in marketing.
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But it’s exhausting,
too.
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@chiefmartecCALL FOR SPEAKERS
Details at http://chiefmartec.com
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