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Post on 14-Nov-2014
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Business Practice Rita Maxwell – Managing Director
• Product Description• Goals • Action Planning• Leadership
Goals
1. Conduct ourselves as an ethical business
2. Ensure all work meets industry standards
3. Make a product which can be designed once and then professionally printed to order
4. Promote Te Reo Maori
5. Make a profit of $13,000.00T.R.A.K
Innovation Chad Andrews – Communications Director
T.R.A.K
• Value added to product
• Why is our product different?
• New idea
Marketing Kayla Cronin - Marketing Director
How much would you pay for a 80 page cookbook with Maori recipes?
<$102%
$10 - $1925%
$20 - $29 52%
$30 - 3921%
Would you be tempted to purchase this as a gift to send overseas?
Yes80%
No20%
Would you be interested in buying a Maori / English Cookbook?
Yes84%
No16%
What type of food would you prefer to see in the cookbook?
55
34
21 21 23 21
12
All Seafood Chicken Pork Veges Hangi Other
Food Types
Would you like us to contact you once the book is completed?
Yes71%
No29%
• Tourism Market
• People of Maori Descent
• People looking for a different kind of gift
• Book shops. Airport Gift Shops
• Backpackers, Motels, Hotels
• Information Centres, Whitcoulls, Paper Plus,
• The Warehouse
• The Internet
• Market Research
• Price• Place • Promotion
T.R.A.K
Sales Marcelle Pio - Sales Director
0
1000
2000
3000
4000
5000
Amount
June July August Septemberto Date
Month
Sales Revenue to Date
• Sales Revenue
• Number of books sold
44
137
172
122
020406080
100120140160180
Number Sold
June July August September toDate
Month
Books Sold to Date
T.R.A.K
Production Quintin Cameron – Production Director
W1 • Unanimous decision that the recipe book would be our product. • Established a mentor with skills in graphic design and publishing• Market Research in Whakatane and Opotiki
W2 • Organised quotes from three printers.• Appointment with lawyer about copyright.
W3 • Sourced recipes and typed them up. • Appointed a Maori translator • Appointed Te Rau Press as our printer company.• Visited Te Rau Press to check samples of their work.
W4 • Negotiated a three month payment plan with the printer.• Continued preparation of the book. • Translated the recipes into Maori.• Proof reading both English and Maori. • Designed a template for InDesign.
W5 • Started placing recipes in book order. • Selected photos for the book.
W6 • Planned the layout for the book.
W7 • Finished the book layout. Proof reading for mistakes. • Exported the Indesign files to PDF format. • Uploaded the book to the printer via FTP
W8/10 • Received the Proofs from Te Rau Press - final check for colour and quality. • Waiting for the printer to finish the print run.
W11 • Check first book off the run. • Set up systems for Stock control T.R.A.K
Finance Rita Maxwell – Managing Director
T.R.A.K
Sources of Capital Formation
Start Up Capital
Chocolate Sales $400
Telephone Book Distribution $600
Fibre and FleeceContract $500
Investment by Directors (6 x $300) $1,800
$3,300
Cost per Book
Item Cost
Printing 5.86
Translation 0.5
Photographs 0.18
6.54
Profit per book 18.46
Percentage Profit 73.80%
Finance Rita Maxwell – Managing Director
T.R.A.K
Profit Goal
$13,000
Rate of Return on Investment
335.9%
Break Even Analysis
0
200
400
600
800
1000
1200
May
June Ju
ly
Augus
t
Septe
mbe
r
Octob
er
Months
Nu
mb
er
of
Bo
ok
s
Number of Units
Break Even 261
Finance Rita Maxwell – Managing Director
Worthy Investment Chad Andrews – Communications Director
T.R.A.K
• Why will our product work • Overwhelming customer
appeal • Scope to scale - diversity
into new market • National/International
distribution
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