kgwi social networking report
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8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 1/24
Social Media/Networkingt h e e v o l v i n g w o r k f o r c e
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 2/24
3 social media/networking
4 introduction
5 use oF online JoB Boards BY JoB seekers
7 use oF social networking sites BY JoB seekers
9 most PoPular social networking sites For JoB seekers
11 imPact oF social networking content on careers
13 controlling social networking content
15 use oF social media For career deVeloPment
17 use oF social media in tHe workPlace
19 time sPent on social media
21 conclusion
24 aBout tHis rePort
contents
2
: The Evolving Workforce
8/6/2019 KGWI Social Networking Report
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t h e e v o l v i n g w o r k f o r c e : s o c i a l m e d i a / n e t w o r k i n g
3
: The Evolving Workforce
fear it
are worried that material from
their social networking page could
adversely impact their career.
gen y is the age group most concerned
about potential career fallout.
26%censor it
33%
using it
32% 33%
of those who use social media,
linkedin® and facebook® are the
most preferred—only 3% use twitter®
how job seekers
are finding that
26% online job boards
22% word-of-mouth
17% recruitment companies
17% direct approaches from employers
7% print advertisements
1% social media sites
10% other
j b
edit content on their
social network sites to
avoid career problems
advancing careers
via social media
24% search for work
using blogs or
social network sites
only in the americas
word-of-mouth is still the
number one way to find a job,
followed by online recruitment
34% generation y
26% generation X
20% baby boomers
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 4/24
svy p 18 65
p h p:
g Y ( 18 – 29), g X ( 30 – 47),
h Bby B ( 48 – 65).
th b vy p vy, h . t h , p h
py h vy ,
hy , py
h pp.
eh p v h vp h
p:
• TalentMobility
• SocialMedia/Networking
• DriversofCareerChoiceandCareerProgression• EffectiveEmployers/EmployerofChoice
th p hhh p q
s m/n. th q :
• Useofonlinejobboardsbyjobseekers
• Useofsocialnetworkingsitesbyjobseekers
• Mostpopularsocialnetworkingsitesforjobseekers• Impactofsocialnetworkingcontentoncareers
• Controllingsocialnetworkingcontent
• Useofsocialmediaforcareerdevelopment
• Useofsocialmediaintheworkplace
• Timespentonsocialmedia
aPProXimatelY 97,000 PeoPle From 30 countries across tHe americas, aPac,and emea regions resPonded to a workPlace surVeY deVeloPed BY kellYserVices®. tHe kellY gloBal workForce indeX (kgwi) reVealed oPinionsaBout work and tHe workPlace From a generational ViewPoint.
4
introduction
: The Evolving Workforce
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 5/24
use of online job boards by job seekers
How did You secure Your most recent JoB?(by generation)
a h ky gb w ix,
jobboardshavebecomethedominantsourcefor
pp , h h -q
p (26 p) h h
mostrecentjob.Otherjobsearchtoolsrankedas
: --h (22 p),
p (17 p), pph
py (17 p), p v(7 p), (1 p).
OnlinejobboardsaremostpopularwithGeneration
Y, by 31 p, p h 24 p
g X 19 p Bby B.
01
generation y
generation X
baby boomers
all generations
5
: The Evolving Workforce
1%
1%
1%
1%
OTHER
RECRUITMENT/STAFFING COMPANY
DIRECT APPROACH FROM EMPLOYER
PRINT ADVERTISEMENT
WORD-OF-MOUTH
SOCIAL MEDIA SITE
ONLINE JOB BOARD
26%
31%
24%
19%
22%
23%
22%
22%
7%
4%
8%
10%
17%
16%
18%
19%
17%
16%
18%
17%
10%
8%
10%
13%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 6/24
02
aPac
emea
americas
all countries
use of online job boards by job seekers
How did You secure Your most recent JoB?(by region)
Theuseofonlinejobboardsismostpronouncedinthe
aPac , h 33 p h h
mostrecentjob,comparedwith25percentinEMEA
24 p h a.
w--h h
ndingajobintheAmericas,usedby27percent,but
y by 22 p aPac 20 p emea.
d pph py
y p emea h h
a aPac, h
hh aPac.
6
: The Evolving Workforce
1%
1%
1%
1%
OTHER
RECRUITMENT/STAFFING COMPANY
DIRECT APPROACH FROM EMPLOYER
PRINT ADVERTISEMENT
WORD-OF-MOUTH
SOCIAL MEDIA SITE
ONLINE JOB BOARD
26%
33%
25%
24%
22%
22%
20%
27%
7%
5%
7%
7%
17%
14%
20%
15%
17%
20%
17%
14%
10%
5%
11%
12%
8/6/2019 KGWI Social Networking Report
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03
7
: The Evolving Workforce
use of social networking
sites by job seekers
do You searcH For JoBs onsocial networking sites?(by generation)
a h p h pv q,
y b pp (1 p)
theirmostrecentjobthroughasocialnetworking
. Hv, -q p
(24 p) y hy h
, h h h h hh
by g X Bby B.
generation y
generation X
baby boomers
all generations
29%
29%
43%
36%
31%
33%
22%
29%
49%
35%
27%
40%
1%
1%
1%
1%
DON'T KNOW
NO
YES
24%
23%
24%
24%
75%
76%
74%
75%
8/6/2019 KGWI Social Networking Report
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04
8
: The Evolving Workforce
use of social networking
sites by job seekers
do You searcH For JoBs onsocial networking sites?(by region)
th
hh emea, h hy by -q
p. th hh h h a
(23 p) aPac (22 p).
aPac
emea
americas
all countries
DON'T KNOW
NO
YES
1%
2%
1%
1%
24%
22%
25%
23%
75%
76%
74%
77%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 9/24
05
9
: The Evolving Workforce
most PoPular social networking
sites for job seekers
iF You do searcH For JoBs on socialnetworking sites, wHicH do You use?(by generation)
th pp
Fb® li®, p by 33 p
32 p, pvy. a h 23 p
h , 10 p b, 3 p
t®.
Fb h vh p g Y pp, h li v by
g X Bby B.generation y
generation X
baby boomers
all generations
OTHER
BLOGS
33%
40%
30%
22%
3%
4%
2%
2%
32%
23%
36%
39%
10%
12%
9%
9%
23%
21%
22%
27%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 10/24
06
10
: The Evolving Workforce
most PoPular social networking
sites for job seekers
iF You do searcH For JoBs on socialnetworking sites, wHicH do You use?(by region)
Thechoiceofsocialnetworkingsitesforjobseeking
pp v y phy.
li h vh h h a,
p by 40 p pp.
Hv, Fb h p bh emea
aPac, h by 35 p 32 p,
pvy.
th b h pp
aPac h h.
aPac
emea
americas
all countries
OTHER
BLOGS
33%
32%
35%
28%
3%
5%
2%
3%
32%
24%
30%
40%
10%
17%
9%
6%
23%
21%
23%
23%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 11/24
07
11
: The Evolving Workforce
imPact of social networking
content on careers
do You worrY tHat material From Your social networking Page couldadVerselY imPact Your career?(by generation)
m h -q p (26 p)
h h p
vy p h .
a h b h p
, bg Y h .
generation y
generation X
baby boomers
all generations
DON'T KNOW
NO
YES
26%
28%
26%
22%
62%
63%
62%
62%
11%
9%
11%
16%
8/6/2019 KGWI Social Networking Report
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08
aPac
emea
americas
all countries
12
: The Evolving Workforce
imPact of social networking
content on careers
do You worrY tHat material From Your social networking Page couldadVerselY imPact Your career?(by region)
rp h aPac y
v b h p p
h h p h
a emea. o-h h aPac y
b h p h ,
p h 26 p emea 22 p h a.
DON'T KNOW
NO
YES
26%
33%
26%
22%
62%
53%
64%
67%
11%
14%
10%
11%
8/6/2019 KGWI Social Networking Report
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09
13
: The Evolving Workforce
controlling social networking content
do You deliBeratelY censor
or edit content on Your socialnetworking site in order toaVoid career ProBlems?(by generation)
o-h p by
h
v pb.
a p h
h p, b g Y h y b b v
py . generation y
generation X
baby boomers
all generations
DON'T KNOW
NO
YES
33%
36%
33%
30%
58%
58%
58%
57%
9%
6%
9%
13%
8/6/2019 KGWI Social Networking Report
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10
14
: The Evolving Workforce
controlling social networking content
do You deliBeratelY censor
or edit content on Your socialnetworking site in order toaVoid career ProBlems?(by region)
a , ppxy -h
p v h
h v
.
aPac
emea
americas
all countries
DON'T KNOW
NO
YES
33%
33%
34%
33%
58%
57%
58%
58%
9%
10%
8%
9%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 15/24
11
15
: The Evolving Workforce
use of social media for career develoPment
do You Feel it is essential to Be
actiVe on social media in orderto adVance Your career?(by generation)
m h -q p (28 p)
bv b v
v h .
g Y h y b v
pp, h h -h (34 p)
v , p h 26 p g X y 20 p Bby B.
generation y
generation X
baby boomers
all generations
DON'T KNOW
NO
YES
28%
34%
26%
20%
60%
55%
61%
66%
13%
12%
13%
14%
8/6/2019 KGWI Social Networking Report
http://slidepdf.com/reader/full/kgwi-social-networking-report 16/24
12
16
: The Evolving Workforce
use of social media for career develoPment
do You Feel it is essential to Be
actiVe on social media in orderto adVance Your career?(by region)
th aPac h xy hh
vy pp, h 46 p
v. th
bv h bh h a (25 p)
emea (22 p).
aPac
emea
americas
all countries
DON'T KNOW
NO
YES
28%
46%
22%
25%
60%
40%
66%
64%
13%
15%
13%
11%
8/6/2019 KGWI Social Networking Report
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13
17
: The Evolving Workforce
use of social media in the workPlace
does Your emPloYer HaVe a social
media or social networking PolicYtHat regulates use at work?(by generation)
a -h p (30 p) y
h h py hv
py h .
epy p
ppy y py, pv
h .
iy, 28 p Bby B
hh h py x.generation y
generation X
baby boomers
all generations
DON'T KNOW
NO
YES
30%
29%
31%
28%
50%
54%
49%
44%
20%
17%
20%
28%
8/6/2019 KGWI Social Networking Report
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14
18
: The Evolving Workforce
use of social media in the workPlace
does Your emPloYer HaVe a social
media or social networking PolicYtHat regulates use at work?(by region)
epy h
p h a,
33 p pp, p h 31 p
aPac 27 p emea.
aPac
emea
americas
all countries
DON'T KNOW
NO
YES
30%
31%
27%
33%
50%
56%
50%
46%
20%
13%
23%
21%
8/6/2019 KGWI Social Networking Report
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15
19
: The Evolving Workforce
time sPent on social media
How mucH time do You sPend on
social media sites eacH daY?(by generation)
Thevastmajorityofrespondents(68percent)spend
h h y , h 19
p p . oy 13 p p
h h y.
g Y p h
. s 18 p
g Y p h h y,p h 11 p g X 8
p Bby B.generation y
generation X
baby boomers
all generations
NEVER
MORE THAN 2 HOURS
1 – 2 HOURS
30 MINUTES – 1 HOUR
LESS THAN 30 MINUTES
44%
41%
47%
44%
24%
29%
22%
18%
9%
12%
8%
6%
4%
6%
3%
2%
19%
11%
21%
30%
8/6/2019 KGWI Social Networking Report
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16
20
: The Evolving Workforce
time sPent on social media
How mucH time do You sPend on
social media sites eacH daY?(by region)
i h h h , ppxy -h
p p h
h y.
aPac b h b v
. F p p p
h h y, p
h 13 p emea 11 p ha.
ty- p h h a p
, hh hh h
aPac (19 p) emea (17 p).
aPac
emea
americas
all countries
NEVER
MORE THAN 2 HOURS
1 – 2 HOURS
30 MINUTES – 1 HOUR
LESS THAN 30 MINUTES
44%
42%
45%
44%
24%
24%
25%
23%
9%
10%
9%
8%
4%
5%
4%
3%
19%
19%
17%
21%
8/6/2019 KGWI Social Networking Report
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g Y p b h
p bh v h
careers.Almostone-thirdusedonlinejobboardstond
theirmostrecentjob,whilenearlyone-quarterreliedon
--h.
Theyareactiveinusingtheirsocialnetworksforjob
p pp. Fb h
p p, by 40 p g Y p. a h 23 p li, 12
p b, 4 p t.
th pph g Y b h
p p .
ty-h p b h
p , 36
p h v .
F v, ’
p h h --h (34 p)
’ b v
v h .
epy h
h p 29 p g Y
p.
a h pp b h
bv g Y y
beexaggerated.Thevastmajority(70percent)spend
h p y . s 11
percentspendnotime,andjust18percentspendmore
h h.
conclusion
generation Y
21
: The Evolving Workforce
8/6/2019 KGWI Social Networking Report
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g X v py
platformstondjobsandadvancetheircareers,butat
aslowerpacethanGenerationY.Onlinejobboardsare
h h by hh hy h
mostrecentjob.Twenty-fourpercentusedanonlinejob
b , by 22 p h
--h.
Bby B, by , y y --h. ty- p h
recentjobbyword-of-mouth,followedbyonlinejob
b pph py (bh 19
p).
a -q bh g X Bby
B (24 p) v
networkingtolookforjobs.Forbothofthese
, li h v .
th v q
v. ty-x p
g X 22 p Bby B
h p. appxy -h h
p h pv
.
g X v h Bby B
h p v h .
ty-x p g X
-h , p h 20 p Bby B.
i h p, 31 p g X
, p h 28
p Bby B.
nh p v xv .
appxy -h p h
h y . oy 11 p
g X 8 p Bby B p
h h p y h .
22
: The Evolving Workforce
conclusion
generation X and BaBY Boomers
8/6/2019 KGWI Social Networking Report
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th p h ky gb w
ix h h /
v h h y pp
h h h .
Onlinejobboardscomprisethelargestsinglemethod
. wh p y
asmallshareofthejobsearchmarket,manysurvey
p v v b , py,
v p, y v
h .
B h v b h
p p h f h xp
p . my
p h ,
h h
y y, php b v by
p py.
23
: The Evolving Workforce
conclusion
social media/networking wraP uP
8/6/2019 KGWI Social Networking Report
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aBout tHe kellY gloBal workForce indeX™
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