kh intro 2009 - online - kidshealth...kids, and teens • kidshealth’s flagship project,...

An Introductionto

the #1 most-visited site devoted to children’s health

• KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens

• KidsHealth’s flagship project, KidsHealth.org, is a trusted, award-winning resource for families, educators, physicians, and the media

• KidsHealth’s physician-led editorial staff is expert in communicating complex information in language that is easy to understand

• KidsHealth is created by Nemours, one of the largest nonprofit organizations devoted to children’s health

About KidsHealth

Our Mission: To positively impact the health of children by providing knowledge, perspective, advice, and comfort

KidsHealth: Engaging Health Media

KidsHealth.org is the #1 most-visited site devoted to children’s health in English & Spanish

KidsHealth Reaches Consumers Online

Typical Monthly Stats for KidsHealth

21,640,000 page views

14,145,000 visits

9,679,000 unique visits

917,000 searches performed

915,000 articles printed

83,000 articles sent to a friendSource: WebTrends

The Power of Search: Google

KidsHealth consistently ranks #1in Google for children’s health and parenting topics

The Power of Search: Google

Keyword Search:Exercise & Kids – KidsHealth ranks #1 & #2Healthy Eating & Kids –#1 Pregnancy & Newborns – #1 & #2Feeding Your Newborn − #1 Hacer eructar al bebé (Burping your baby) – #1Cambio de pañales (Diapering your baby) – #1Kids & the Flu - #1 & #2Periods - #1 & #2Chickenpox - #1Recipes for Kids - #1

Good HousekeepingBest Family Health for Parents & for Teens

Webby Awards4x Winner - Best Family/Parenting & Best Health Website

TIME Magazine - 50 Coolest Websites

Parents’ Choice Gold Award Best Site for Kids

U.S. News & World ReportOne of the 30 Best Sites on the Web

Recent Awards & Honors

For Parents

KidsHealth – For Parentsprovides medical, emotional, behavioral, and developmental information in an engaging, clear, and family-friendly style

Connect with expectant and new moms through KidsHealth’s trusted, doctor-approved articles and resources

Pregnancy & Newborns

Nutrition & Fitness

Practical tips, recipes, and healthy ideas for the whole family help parents raise fit and active kids

Positive Parenting

KidsHealth is more than just “health” –it provides positive parenting content and tips for kids of all ages, from birth to teens

Medical & Condition-Specific

Easy-to-understand articles, interactive tools, and printables provide parents with knowledge and comfort

Medical, Emotional, Behavioral & Developmental Information For Kids

Medical, Emotional, Behavioral & Developmental Information For Teens

Trusted Resource For EducatorsKidsHealth En Español

KidsHealth En Español is the largest & most-visited online resource for health information written in Spanish for parents, kids, and teens

Source: WebTrends

“Calendario semanal del embarazo"was a top 10 article for parents in 2008 with more than 3.73 million page views

All 3 sections are packed full of interactive content, including videos,mini-movies, games, experiments, quizzes, calculators, recipes & more

Interactive Content

Driving Pet Peeves

Cal Ripken Jr.

• Over 50 of the nation’s leading children’s hospitals and 250+ hospitals come to KidsHealth for their familyhealth information

• Pediatric content partner of the AAFP (FamilyDoctor.org)

• MedlinePlus favorite: The National Library of Medicineincludes over 2,000 links to KidsHealth in English andSpanish

KidsHealth is a trusted resource for the nation’s leading health organizations

Trusted Resource For Health Professionals

KidsHealth’s Medical Experts are frequently featured in the media on a wide range of parenting & children’s health topics

Trusted Resource For Media

KidsHealth has been a trusted partner to consumer products companies, insurers, and media groups – providing unbiased, doctor-

approved content and expertise for multi-platform pro-social campaigns

KidsHealth Partners

Medical, Emotional, Behavioral & Developmental Information

For the first time ever, KidsHealth.org is accepting limited sponsorships within its parents and teens sections

Sponsorship revenue will be used to support the development of KidsHealth educational programs for families

Sponsorship Opportunity

Sponsorship Opportunity

KidsHealth – For Parents

7.3 million+ impressions/month

• Clean, uncluttered environment

• Exclusivity – one sponsor/page

• Strong SOV

• Brand presence within a trustednonprofit

• Targeted sponsorship in relevant topics/categories

Source: WebTrends

160 x 600

Sponsorship Opportunity

TeensHealth.org

6.6 million+ impressions/month

• Trusted answers and advice ontopics top-of-mind with teens

• Targeted sponsorship in relevant topics/categories

Source: WebTrends160 x 600160 x 600

A strategic partnership with KidsHealth brings…

ExpertiseKidsHealth‘s unbiased, doctor-approved, easy-to-understand content andresources provide knowledge, advice, perspective, and comfort

Trusted RelationshipsAs the #1 website devoted to children’s health, KidsHealth has strongrelationships with parents, teens, kids, educators, health professionals, andthe media

CredibilityKidsHealth is a trusted, award-winning nonprofit that has been a resource fornearly a billion visitors since 1995

In Conclusion

Thank you!

For more information about KidsHealth partnership

opportunities, please contact:

Kira TheesfeldDirector, Partnerships

theesfeld@KidsHealth.org(908) 232-5323