khon kaen ceramic co., ltd 204 moo 4 mittapab rd. t.banhad khonkaen 40110 tel. 043-218105,...

KHON KAENKHON KAEN CERAMIC Co., LtdCERAMIC Co., Ltd204 MOO 4 MITTAPAB RD. 204 MOO 4 MITTAPAB RD.

T.BANHAD KHONKAEN 40110T.BANHAD KHONKAEN 40110TEL. 043-218105,TEL. 043-218105, -0819641266 -0819641266, ,

FAX. 043-218106FAX. 043-218106-7-7www.kkceramic.comwww.kkceramic.com

E-MailE-Mail..Thawat@kknet.co.thThawat@kknet.co.th

Mr. THAWATCHAI Mr. THAWATCHAI HENGPRASERTHENGPRASERT

MANAGING DIRECTORMANAGING DIRECTOR

PRODUCTPRODUCT

TOPICSTOPICS1. Background & Capital Source2. Business Strategies for Competitiveness3. Strategies for Maintaining Growth & Production

4. Products, Segmentations5. Marketing Techniques & Distribution6. Problem & Solutions

7. Future Target

Founded : 1991Capital Register : US. 100,000.-Employees : 105Bank : TMB, KBANK

1. 1. Background & Background & Capital SourceCapital Source

2.1 H.R.2.2 R&D2.3 Build Teamwork 2.4 Segmentations /Export target

2. 2. Business Strategies Business Strategies for Competitivenessfor Competitiveness

3.1 Production3.2 Inventories Control3.3 Raw Mat Check 3.4 Add Q.C. (Preventive)

3. Strategies for 3. Strategies for Maintaining Growth & Maintaining Growth &

ProductionProduction

4.1 Mass Products4.2 Fix Segmentation

4.2.1 Domestic : Customer Class

4.2.1 Export : Developing Countries

4. Products, 4. Products, SegmentationsSegmentations

Domestic :- Wholesalers- Retailers

Export : Indochina Region

5. Marketing 5. Marketing Techniques & Techniques & DistributionDistribution

6.1 Energy6.2 Manpower6.3 Transportation6.4 Raw materials

6. Problem & 6. Problem & SolutionsSolutions

7.1 Diversify New Product

7.2 Maintain Old products with new design

7.3 Export New Market7.4 Enter Capital Market

“ MAI “

7. Future Target7. Future Target