kick-off lecture on sustainable entrepreneurship course

SBG_100420

‘Towards a Future Habitat’designing the conditions of life

Presentation

Intro

1 Vision

2 Mission

3 Ambition

4 p’s:

PeoplePlanetProfitPolitics

VisionContemporary architectural practices lack a coherent strategic approach that considers current global changes within the discourse of design.

What we need now is a radically updated vision that grasps individual potential together and actively confronts contemporary social cultural issues. We embrace collaboration as a collective tool to implement an integrated design process that provides a coherent framework in developing a sustainable habitat.

MissionWe are an interdisciplinary and internationally engaged practice that pro-actively engages in contemporary design discourse; designing the conditions of life. It is specialized in the field of architectural and urban (research)-projects. It will reverse the traditional architecture practice that re-actively follows market trends, towards a pro-active, socially responsible entrepreneurship that defines it's own unique market. It is trend setting through integrated collaborative design processes involving an engaged multi-disciplinary network.

AmbitionThe ambition is to change the contemporary design discourse; as a tool to establish social cultural shifts across the globe.

VisionContemporary architectural practices lack a coherent strategic approach that considers current global changes within the discourse of design.

1 Why?

noun

The ability to think about or plan the future with imagination or wisdom.

A mental image of what the future will or could be like.

IMAGINATION, creativity, inventiveness, innovation, inspiration, intuition, perception, insight, foresight, prescience

Vi • sion |ˈvi zh ən|

The world is changing.

Financial systems/ _prosperity

we can

Social/ cultural values _people

和 马町

Political processes _politics

Environmental conditions _planet

noun

A person who is responsible for inventing or realizing a particular idea or project

Ar • chi • tect |ˈärkiˌtekt|

Role of the architect“ I then saw only three possible roles for architects; 

- we could conserve our historical role as translators of, and form-givers to, the political and economic priorities of existing society.

- we could function as critics and commentators, acting as intellectuals who reveal the contradictions of

Where to engage?

living standards

recognition and appreciation

satisfaction

Recent visions in architecture

MissionWe are an interdisciplinary and internationally engaged practice that pro-actively engages in contemporary design discourse; designing the conditions of life. It is specialized in the field of architectural and urban (research)-projects. It will reverse the traditional architecture practice that re-actively follows market trends, towards a pro-active, socially responsible entrepreneurship that defines it's own unique market and is trend setting.

2 What?

‘Only that which is alive and changing stays fresh and contemporary.’

BlackBox

‘Earth has evolved from geosphere to biosphere and is poised to enter noosphere, or sphere of thought, which will culminate in the Omega Point of maximum global complexity and consciousness.’

Omega Point

NATUURLIJKE BRONNEN

DIRECT PRODUCTS

+ ENERGY

INDIRECT PRODUCTS

+ ENERGY

LEISURE

vj !!

! !

" !

#

c

CONSUMPTION

CONSUMPTION

CONSUMPTION

WASTE

WASTE

WASTE

SI |ˈɛs ˈaɪ|abbreviation• the international system of units of measurement. [ORIGIN: from French SystèmeInternational.]

SystèmeInternational

AmbitionThe ambition is to change the contemporary design discourse; as a tool to establish social cultural shifts across the globe.

3 How?

- research

- debate"to be inspired, stay in touch, get involved, inspire us... ".  

- implementation

Context vs. Nontext

Opbouw workshops misschien omschrijven aan de hand van wat ik in die uitnodigingen geschreven heb?

Workshop 1: uitnodiging

Workshop:Creating a multi-disciplinary platform/ mindmap. Challenging you to reflect on civilization; sharing ideas of a possible crack and progressive setback in cycli to generate a continuum.

Workshop 1

Workshop 2

CREATIVE IND

USTRIE

SOCI

ALE

WET

ENSC

HAP

PEN

natuurwetenschappen

HANDEL/ECONOMIE

POLDERVISIE(workshop 1)

KAPITALISME

MAGAZINE

MUSEUMNACHTTHEATER

WEEKENDJE

EFFICIENTE LEVENSVORM

UTRECHT

MANIFEST

ESSAY GROENE AMSTERDAMMER

WORKSHOP II

FESTVIAL

ONT.HULP

WEBSITE

BAUHAUS

MODE

ARCHITEC- TUUR

KUNSTGESCHIEDENIS

FILOSOFIE

POLITIEK

ARCHITEC- TUUR

MODE

FILOSOFIE

POLITIEK

KUNSTGESCHIEDENIS

Strategy 2.0

end

martijn de geusVision Included

stadhuisplein 93012 ar  rotterdamthe netherlands

+31 6 205 39 592martijn@visionincluded.comvisionincluded.comtwitter.com/visionincludedarchitzer.com/ linkedin.com/in/mdegeus