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Case study

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CROWDSOURCING & CROWDFUNDING

By: Anurag Poddar B 6Siddharth Kothari B 7Samrat Kaushik B21Eshan Mehndiratta B75Sagar Tandon B

A man may die,Nation may rise and fall, but an idea lives on. -John F. Kennedy

Crowdsouring is…

Crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it

to an undefined (and generally large) network of people in the form of an open call.

The term crowdsourcing was coined by journalist Jeff Howe in a 2006 WIRED

magazine article.

CROWD FUNDING

Crowdfunding is….

It’s a process by which a group, the general public – collectively provides the money for artists, researchers, entrepreneurs,

businesses and more.

In the future, it will likely also fund entire companies that sell equity to investors.

Advantages to Entrepreneurs

Access to

Helps Hedging

Serves as

Gives proof of concept

Advantages to Entrepreneurs

• Allows crowdsourcing of brainstorming

• Prospective customers

• Free PR

• Pr-selling

• It's a pen that can draw in the air

• 3Doodler is the 3D printing pen you can hold in your hand

• 3Doodler "stencils“

Offerings and Backers level wise

12

Offerings and Backers level wise

13

Offerings and Backers level wise

14

Offerings and Backers level wise

15

Opinion

• Backers are investors who are making pre-sale purchase and are not donars.

• Donors for this project are making selfless contributions to support an idea they believe in.

• Many people have put a positive feedback for the 3Doodler in the comments section and are really exited to get it.

Kick-Starter: Social Commerce Site

• Social reviews by other users

• Actively participation in providing feedback and recommendations

• Active sharing by users on a social hub

• Platform for potential buyers and sellers

Rocki: Wifi music system

• From Every Phone, To All Speakers

18

The ROCKI App User Interface Design19

The ROCKI PLAY Device Design & Development

20

Designing the ROCKI "PLAY" to be fun, hip, simple to use, easy to bring around - take it everywhere and simply plug it into any speakers

Project Funded Successfully

21

Offerings and Backers level wise

22

Offerings and Backers level wise

23

Our Opinion

• Backers are customers making purchases (presales)

• Indulge in crowdfunding for the sake of rewards

• Selfless contributions in some cases to promote innovation and new ideas

24

Ebay sells products, Kick starter sells ideas.

Ebay is an auction website while Kick starter is a crowd funding platform.

Both has a comment and a feedback section.

Multiple investor (Backers) can invest in the same idea at kickstarter.

KICKSTARTER accepts projects onlyFrom 3 countries

INDIEGOGO has no geographical limitationsand anyone can launch a campaign.

KICKSTRATER uses AoN approach

INDIEGOGO uses KiA approach

KICKSTRATER uses Amazonpayments

INDIEGOGO uses Paypal

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