kj brilliant baby products group booth details
Post on 18-Jun-2015
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Kind + Jugend Group Booth 2014
Booth Layout: Each rectangular area outlined in red denotes a separate section. Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size.
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Brilliant Baby Products Group Booth VS. Stand Alone Booth
26.24 Feet
32.8 Feet
10 Feet
10 Feet
860.8Sq. Feet
kitchenarea
Inclusive fee $10,800 (reduced rate for existing clients of our other pr, media and marketing services)
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Brilliant Baby Products Booth Location: Hall 11.2 USA Pavillion
Brilliant Baby Products
Munchkin, Medela &
Nuby
Angelcare & Bumbo
Lanisnoh
Baby Breeza
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Joe Marcucci brings 20+ years of experience in international marketing, sales and management to the
Brilliant Baby Products’ team. In addition to having a Master’s Degree in International Marketing and
Management, he speaks fluent French and Italian, as well as, conversational German and Spanish.
The early years of Mr. Marcucci’s career were spent in the environmental safety sector working for both
Canadian and British companies. He then transitioned to consumer products, specifically in the baby
and infant sector, which is where he has spent the past ten years of his career. His key skills are
strategic planning, distribution network creation and management. He has a strong understanding of
international markets and how economic, social and regional factors, as well as, unique consumer needs
and desires influence consumer buying habits.
Mr. Marcucci recognizes that country market conditions, norms and standards have a significant
influence on what products and services will be successful in a given market. He understands that
ensuring that a product or service is suited for the targeted market is critical to its success. This includes
the product itself and its packaging. Mr. Marcucci believes strongly that strategic marketing precedes
sales and is a continuous activity even as sales grow. His marketing strategies include all the activities
and actions to ensure the product is fit for market, as well as, building the desire, need and want by
consumers for the product or service in question.
Just as Coca Cola is NOT the same all around the world, despite being an international brand, Mr.
Marcucci possesses the experience and knowledge to help your brand and product transfer from the US
to the rest of the world.
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