km world, santa clara september 13, 2000 stephen abram vp, corporate development micromedia, ihs...
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KM World, Santa Clara
September 13, 2000
Stephen Abram
VP, Corporate Development
Micromedia, IHS Canada, IHS Solutions
Collaboratories & KM
2
Demographics
Continuous Learning
The ecology is there now
Why Collaboratories Now?Why Collaboratories Now?
3
Fourth-Generation ConvergenceFourth-Generation Convergence
Generation 1
The boundaries between physical equipment produces hybrids - phones and faxes, televisions and stereos, etc.
4
Fourth-Generation ConvergenceFourth-Generation Convergence
Generation 2
The tools move into a single digital environment - digital telephony, video, web, etc.
The PC became the dominant workplace ecology
5
Fourth-Generation ConvergenceFourth-Generation Convergence
Generation 3
The tools merge with individual workflow - personalization rules, PDA’s and wireless, etc.
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Fourth-Generation ConvergenceFourth-Generation Convergence
Generation 4
The tools converge with the human factor - systems learn from behaviour, predict and are integral to human ecologies - wearable computing, modeling human interaction . . .
Whither Generation 5 . . . ?
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Knowledge Transfer Processes
ExplicitTacit
Explicit
Tacit Socialization:Socialization:Water cooler,Water cooler,ConferencesConferences
Capture:Capture:Write aWrite areportreport
Dissemination:Dissemination:Contribute toContribute toa repositorya repository
Internalization:Internalization:Form opinion Form opinion of a reportof a report
From
To
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Why KM Now?Why KM Now?
JIC to JIT to JFY to JFM
Enterprises & governments are trying to maintain control in an age of too much information
Smart organizations/departments try to harness the power in the information - rather than simply impose rules
KM is a process which relies on both technology & human interaction….with the human piece most critical
9
Entering The Knowledge EraEntering The Knowledge Era
Data====>
Information=======>
Knowledge======>
Behaviour======>
Apply Standards Store &
Move
Chart Graph Publish Picture Format
Knowing Learning Filtering Evaluating
Do Decide Choose Apply Enact
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Simply put . . .Simply put . . .
Data
Information
Knowledge
Behaviour
Success
Norm
Form
Transform
Perform
Focus on the Transformations you need to achieve
11
In 1999, more than 70 million people world-wide received some form of education on the Internet
Over the next several years, training for virtually every professional job will be available over the Internet
In 2000, corporate America is forecasted to spend $356 million on e-learning infrastructure software
By 2003, the corporate e-learning market is expected to triple when 60% of U.S. corporations will have deployed a learning management system
The e-learning market encompasses education provided by the Internet:
What Is E-Learning?What Is E-Learning?
12
Public policy developments in jurisdictions across North America and abroad are making massive investments in e-learning materials and markets
Entire nations (like Norway and Taiwan), states and provinces (like Florida and Ontario), and education systems are reallocating learning investments into e-learning
The business sector is not the only market investing in e-learning:
“Education on the Internet is going to be so big, it’s going to make e-mail usage look like a rounding
error.”
–John Chambers
Total E-Learning Market PotentialTotal E-Learning Market Potential
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World-wide education expenditures are roughly $2 trillion:
$780 billion in North America
$66 billion in business education
On-line training will reach $11.6 billion by 2003
In 1999, e-learning accounted for only $500 million in revenues out of the $96 billion for profit education market in the United States
Of the $66 billion U.S. corporate training market:
75% of spending is on IT skills
25 % of spending is on “business skills”
The corporate e-learning market represents one of the most explosive Internet spaces:
Corporate E-Learning Market PotentialCorporate E-Learning Market Potential
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U.S. Corporate E-Learning Revenue by Content Area
1998–2003 (U.S. $Millions)
While the IT training market will continue to prosper, business skills or “soft skills” e-learning will account for more than 50% of the U.S. market by 2003:
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
1998 1999 2000 2001 2002 2003
Business Skills
IT Skills
Corporate E-Learning Market Potential Corporate E-Learning Market Potential (cont.)(cont.)
15
Improved speed and effectiveness of the training process
Ensured compliance with relevant industry education standards
Heightened efficiency of supply chains through better product/service knowledge
Improved communication among and retention of employees during the business transformation process
The corporate marketplace is rapidly adopting e-learning technologies because of the multitude of benefits it provides:
The Benefits of Corporate E-LearningThe Benefits of Corporate E-Learning
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The Pillars of E-LearningThe Pillars of E-Learning
1. Renewal of high quality and broad content
2. Multiple levels of accessibility
3. Interactivity between teacher and learner
4. Instant switching between individual and collaborative learning
5. Validating learning with marketplace currency
For e-learning to achieve a massive scale, five variables must be offered by the provider:
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Why is this important to this session?Why is this important to this session?
People will need to learn - quickly
People will not be in the same place and learning as needed
Stuff will need to be invented
Innovations will need to occur
Knowledge, tacit, explicit and cultural - will need to be transferred - not just information
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What do collaboratories do?What do collaboratories do?
This goes beyond chat rooms and videoconferences
Communities of interest
Communities of practice
e-Neighbourhoods
Distance education
Rich communication
Employee management
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What can Collaboratories do?What can Collaboratories do?
Distance education
Training
Conferences
Speeches
Homework helpers
Virtual universities and their curricula
Application training and certification
Employee communication
Board meetings
Demonstrations
Seminars
Product updates and introductions
Lectures
Tours
Research team collaboration
Customer briefings
Product rollout training
Community building
Donor communication and fundraising
20
What kinds of features do they offer?What kinds of features do they offer?
Shared web browsing
PowerPoint presentations
Application sharing
Content sharing
Desktop sharing
Streaming audio / video
Shared whiteboard collaboration
Real time polling
Rich transcripts
Multiple presenter support
Dynamic session control and remote participation
One-to-one, one-to-many and many-to-many
Recording and playback
Question management
Program templates
Management reporting
eCommerce support
21
Who is in this space?Who is in this space?
Astound Conference Center - http://www.astound.com
Centra Symposium - http://www.centra.com/
Evoke Communications (formerly Contigo i2i Internet Conferencing System) - http://vsnetcall.vstream.com/index.asp
Devlin Decision Room - http://www.decisionroom.com
Akamai Netpodium - http://www.akamai.com/
Microsoft Windows NetMeeting - http://www.microsoft.com/windows/netmeeting
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Who is in this space?Who is in this space?
PlaceWare Web Conferencing - http://www.placeware.com
SneakerLabs iMeet - http://www.imeet.com
Visitalk - http://www.visitalk.com
WebEx - http://www.webex.com/
Cisco Customer Contact Solutions (formerly WebLine) - http://www.cisco.com/warp/public/180/prod_plat/cust_cont/
WebSentric Presentation.net - http://www.websentric.com/
White Pine Software - CUSeeMe - http://www.cuseemeworld.com
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Who are the early adopters?Who are the early adopters?
Hewlett-Packard: customer information sharing
Fidelity Investments: information delivery
Lands' End: shopping
SmarterKids.com: personalized shopping
Trimark Investment Management: interaction with financial advisors and analysts
broadcast.com: sales meetings
MCI WorldCom: product demonstrations
APAC Customer Services: customer care and sales
Precision Response Corporation: customer care
VSI Holdings: call center and marketing
Prudential: training
Synet Service Corporation: marketing
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Who are the early adopters?Who are the early adopters?
Synet Service Corporation: marketing
Financial Relations Board: investor/client relations
Sterling Commerce: seminars
Ernst & Young: training mobile workforces
The Capital Connection: 4-day conference
Telescan: investor relations
@ctivate: broadcasting direct to clients
Visio: broadcasting to Web developers
Novell: preferred customer and premium reseller broadcasts
Symantec: customer communication
25
Who are the early adopters?Who are the early adopters?
Great Plains: virtual training seminars
@Home: live training seminars
Charles Schwab: client information and analysis
Ingram Micro: training and new product information
Merrimac: online learning, testing, and certification
Honeywell: training, product development, customer presentations, and other internal strategic functions
GTE: investor relations
PBS Online: educating adult learners
Sun Microsystems: expert communication
Cisco Systems: sales training
26
Learning more . . .Learning more . . .
PC Magazine Site: http://www.zdnet.com “Real-Time Web Presentations”
“Presentations Over the Web”
December 17, 1999
“Hosted Presentations: E-Meetings of the Mind”
“Hosted Presentations: Collaboration Leap”
Aug. 30, 1999
Fortune Magazine Special Section http://www.fortune.com/fortune/sections/
Feb 7, 2000 Conference & Collaboration -
Call me anytime . . .Call me anytime . . .
Stephen Abram
Vice President, Corporate Development
IHS Canada, IHS Solutions, Micromedia
Toronto, Denver, New York
sabram@micromedia.on.ca
1-800-387-2689 ext. 2594
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