ko 2020 engaging consumers

Making Strong Brands

Stronger In The USKatie BayneChief Marketing Officer, Coca-Cola North America

Coca-Cola Strength Is Clear

35.0

40.0

45.0

50.0

Cool Brand

Source: Consumer Brand Health tracking through Sept 2009

Preferred BeverageSource: 2009 TRU Favorite Brand Study

Coca-Cola IBM Microsoft GE Nokia Pepsi

#1

68.7B

WORLD’S

MOST

VALUABLE

BRAND

#260.2B

#23

#356.6B #4

47.8B#5

34.9B

Valuable brand: Interbrand / BusinessWeek, Sept 09

Fueling Teen Recruitment

Growing Teen Drinkers

Source: Consumer Brand Health tracking, YTD September vs YAGO

Teen User Base

Talking With Mom Everyday

Capturing More Home Occasions

with MealsSource: Consumer Brand Health tracking, YTD Sept 2009

Coke Zero Growth Continues

Recruiting Youth

Preferred

TO

vs. Key Competitor

Source Favorite Brand Score: Coca Zero vs Pepsi Max, Consumer Brand Health tracking, Sept 2009.

in value

in volume

Foodservice

Outlets Growing

+15%

2006 2009 YTD

2007 2008

+101%

+151%

+49%

volume YTD

Value Source: Nielsen , AMC, YTD Sept, 2009

Diet Coke Regaining Momentum

LIVETASTEFULLY

Preferred

TO

vs Key CompetitorLOW CALORIE

SPARKLING BEVERAGESource: Diet Coke vs. Diet Pepsi, Nielsen YTD Sept 2009 Source: Diet Coke vs. Diet Pepsi, Consumer Brand Health tracking, YTD Sept 2009

Innovating Flavor Brands

Living Positively In All We Do

SYSTEM

OPINION LEADERS& CONSUMER

INFLUENCERS

CONSUMERS

give it back

A High Growth Portfolio

Source: CCNA Industry Estimates, Nielsen YTD Sept 2009. The Coca-Cola Company is a minority investor in the Zico and Honest Tea brands. The rights to ready-to-drink Illy coffee products

in North America are held by a joint venture in which The Coca-Cola Company owns a 50% interest.

Accelerating Powerade Performance

EQ Share Swing

#1 FASTEST

GROWING

Volume(Among Hispanics)

Point Share

Source: Nielsen AMC, YTD Sept 2009 Source: Nielsen YTD Sept 2009Source: Nielsen YTD Sept 2009 – PADE TM

vw10 aStrong Start

4 of top 6low-cal SKUs are vitaminwater10

Innovating To Fuel Growth

FacebookCo-Creation

w/ consumers

by the fans…for the fans

1+ mmSource: Nielsen,YTD Sept 2009

Investing in a Leader

In Volume Premium Bottled WaterSource: Nielsen Sept 2009

Differentiating In Water

Winning In Juice & Juice Drinks

In VolumeSource: Nielsen Sept YTD 2009

In Volume In Volume

Sept YTD 2009

Discovering And Propelling Emerging Brands

Innovation

Importation

Investment

Proprietary Tools

Entrepreneurs

Venturing

&

Emerging

Brands

Deeply Connecting With Hispanic Passions

Population Growth

Index

Still Per CapsSource: Census 2010 - 2020

Index

Reg Sparkling Per CapsSource: CCNA Consumer Landscape Study, 2008 Source: CCNA Consumer Landscape Study, 2008

FULL YEARWorld Cup Ingles Sin

Barreras

Powerade &

Mexican National

Team

New NovelasDasani

Hispanic

Population growth

Celebrating African American Culture & Lifestyle

Index

still per capsSource: Census 2010 - 2020 Source: CCNA Consumer Landscape Study, 2008

Index

reg sparkling per capsSource: CCNA Consumer Landscape Study, 2008

FULL YEARSustaining

Tool

HBCU & CZO

partnership

Black History

Month

vitaminwater

program

Nestea/MM

My Coke Rewards: #1 CPG Site On The Web

Source: Nielsen Homescan Panel, 2009

1 In 8 Households

CONSUMER

CUSTOMER

SCHOOLS

CHARITIES

Creating Real Value 9 Minutes On Site

Coke Digital Network: Continuous Innovation

Coke Digital Network:

Synchronized Power Of Presence

VOIP Networks

37 MM

Digital Out of Home

1+ MM

Digital Movie

Screens

<.1 MMDigital IPTV

1,867 MM

Large Format LED

<.1 MM

Mobile Devices

4,473 MM

Email & Web

1,854 MM

Streaming Media

250 MM

PC Platforms

2,236 MM

Wireless Networks

.3 MM

Public Kiosks

2 MM

Digital Vending

.3 MM

Sources: Industry sources, Trade organizations, Business Periodicals