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“A ship is safe in harbor, but that's not what ships are built for.”

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TECHNOLOGY SOLUTIONS

Anant R Koppar, Chairman & CEO

I N D I A N O R I G I N G L O B A L P R O D U C T S

Entrepreneurs Motto

“A ship is safe in harbor, but that's not what ships are built for.”

William Shedd

Only Family Businesses Thrived

Entrepreneurial Ecosystem

1992

Absence of Role Models

Controlled Economy

No Venture Capital Funding

2

34

1

Evolution of Entrepreneurship IN THE PAST 100 Years

Entrepreneurs post the Economic Reforms 1990’s

First Venture

BANGALORE

Funded by the Bangur Family

Driven by a Professional three member team who worked as employees – Venkatesh, Balakrishna and Anant Koppar

Very successful services company

Negligible share holding by the founding team which resulted in low returns

Scope for Emerging Entrepreneurs

1997

Few Role Models

Liberalising Economy

No Venture Capital Funding

2

34

1

Entrepreneurial Ecosystem

Second Venture

A value-based, Global IT services company based in Bangalore delivering world-class software solutions

Funded by an Angel Investor

Professional Team of 5 lead by Anant Koppar

Highly successful Technology Services company

Minor share holding by the founding team and majority by Venture Capital Investors resulting in Medium returns

Kshema – A Success Story

Among the 20 companiesthat could succeedglobally

(Business Today11th Anniversary Issue2003)

19th Best Employer(Dataquest-IDC Survey2002)

•SEI CMM LEVEL 5

•ISO 90001-2000

•Commitment to good corporate governance

•Highly successful customer centric business model

•PMI Certified Project Management Professionals

•World-class, 80,000 square ft. facility with R&D Lab

“Kshema is a value based company with strong procedures in place. The company’s mature quality and

value systems give us the confidence to establish an extended business relationship with Kshema, as MDS

Sciex places a premium on sound business values”ANDREW BOORN,President

MDS Sciex, Canada

What the media had to say?

What the clients had to say?

Kshema was recognized for:

Entrepreneurial Ecosystem

Many Successful Entrepreneurs

2007

Many Role Models

Liberalised Economy

Lots of Venture Capital Funding

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1

Third Venture

Funded by the team

Professional Team of 12 lead by Anant Koppar

Startup Products Company

To enhance the quality of life by building world class

products through innovative application of technology

• To be a globally dominant product Brand in the industry and segments of our choice by 2011• Be a dream destination for every innovator to unleash their creativity by fostering a world class environment• Be a Predominantly Employee Owned Organization

Vision

Mission

YTD Top line revenues at 2.14 MUSD 200+ resources (A growth of almost 100%) Key Partnerships with Intel, Freescale, Motorola and Microsoft Customer Engagements

Two Large Strategic Customers for end-to-end IT solutioning Acquired medium sized engagements

Product Portfolio K-Speak finds good momentum in the market Kshema , the Tele-Medicine Framework is getting good audience for Pathology Quo Vadis is generating interest in multiple industries

Facility Expansion Added around 4000SFT of area to accommodate expansion

Achievements in 2008-09

Entrepreneurial Opportunities

INDIA IS WELL POSITIONED

Global Recognition

Central/State Governments

Support

Market Cap

(Rs. Cr.)

1993

2,000

1999

100,000

Brand Equity

Financial Markets

Recognize Value

Entrepreneurial OpportunitiesSECTORS – HUGE MARKET POTENTIAL

HEALTHCARE SOLUTIONS

•Embedded Solutions•Productivity/Efficiency Solutions•Pharma R & D Solutions

Automotive Solutions

•Safety Products

INDUSTRIAL AUTOMATION

CONVERGENCE – ENTERPRISE MOBILITY

Entrepreneurial Opportunities

• Niche Services• Majority niches covered• Organization will grow only upto a point• Risk due to niche downturn

• IP & IP based services• Larger Investment, gestation period & risk• Threat from upward integration efforts by SE Asian companies

• Products• Largest Investment, gestation period & risk• Highest returns• India now has sufficient exposure to World class products

development and markets• VC funding available to right idea & team

Entrepreneurial Opportunities

Emerging Disciplines

Emerging Tech Sites

Emerging Tech Sites…

contd.

Entrepreneurial Challenges

99% of start ups – entrepreneur led

• Most would have little/no experience• Most Indian Entrepreneurs are Technology Driven• Business Focus tends to be low• Mindset – Focused, Multitasking

Shortage of True Venture Capital

Even more serious - shortage of Angels

• Make sure there is a great Business opportunity• Financing is much more than money

• Develop a financial strategy

• Great technology does not sell itself• It needs marketing !• Develop a focused business strategy• Strategies are not set in stone - Re-evaluate them!!

• Build a great team and communicate, communicate, communicate

• Establish Credibility

• The biggest risk is not to take risks....Take Calculated Risks !!!!!!!!

Tips for Entrepreneurs

Even After Doing All That…

Prediction is very difficult, especially about the future

- Niels Bohr, 1922 Nobel Laureate for Physics

But in the future lie the opportunities for the Entrepreneur

Final Thought

TECHNOLOGY SOLUTIONSI N D I A N O R I G I N G L O B A L P R O D U C T S

Thank You

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