kotler_mm_14e_04_sppt-1_38-38
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Kotler_MM_14e_04_sppt-1_38-38
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Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*What is Marketing-Mix Modeling?Marketing-mix models analyze data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities.
Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*
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