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This is a information session about career in real estate.

TRANSCRIPT

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

By Michael Devlin

Keller Williams Realty11/15/2011 2

Real Estate Career SessionHow to become a

California real estate agent

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Agenda

Why Real

Estate?

Choosing An

Office.

How To Get

Started.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

WHY REAL ESTATE

Mike Devlin

Keller Williams Realty

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Definition Of Terms

Broker

Salesperson

Agent

Licensee

Realtor

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Working For A Broker Not Working For A Broker

Need Broker For Licensed Acts

Ways of Holding License

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Residential

Commercial

Loans

Property Management

What You Can Do With License

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Advantages Of A Career In Real Estate

Freedom and independence.

Financial rewards.

Investment opportunities

Security

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How Real Estate Agents Are Paid

9

$530,000 pricex .06 commission

$31,800 total commission

Listing Office$15,900

Sales Associate$11,130

Selling Office$15,900

Sales Associate$11,130

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

How much CAN you make?

$11,130 x 4 = $44,520

$11,130 x 6 = $66,780

$11,130 x 8 = $89,040

$11,130 x 12 = $133,560

$11,130 x 18 = $200,340

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

70/30 to 100%

• You receive 70% of the gross commissions up to $100,000 ($70,000 to you/$30,000 to office)

• After that, 100% to you until beginning of next year.

• Year determined on when you start at Keller Williams.

11

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Traits Of A Successful Real Estate Agent

12

Ethics

Ego Drive (Self Confidence)

Empathy

Enthusiasm

Energy

Education

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Types of real estate careers

13

Full Time

Part Time

Referral Only

Mentor

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Timing

• Real estate runs in cycles.• The real estate market is currently at the

bottom of a downward cycle.• The cycle will start trending upward.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

HOW TO GET STARTEDMike Devlin

15

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

18 Or Older

Can Prove Legal Presence in US

Not Convicted Of Certain Crimes

General Requirements

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Complete 3 College-Level Courses

Pass Salesperson’s Exam

Apply For Salesperson’s License

Licensing Process

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

How to Apply for the ExamComplete Salesperson Examination

Application Form

College-level course transcripts

$60 Fee

Mail to Department of Real Estate

Wait at least 6 weeks

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Real Estate Principles

Real Estate Practices

Elective Course

Before Applying For State Exam

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Real Estate Appraisal

Property Management

Real Estate Finance

Real Estate Economics

Legal Aspects of Real Estate

Real Estate Office Administration

Elective Course

General Accounting

Business Law

Escrows

Mortgage Loan Brokering and Lending

Computer Applications in Real Estate

Common Interest Developments

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

College-Level Course Options

•College1

•Online2

•Home Study3

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Original Examination $60

Re-Examination $60

First Rescheduled Exam $15

Subsequent Rescheduled Exam

$30

Examination Fees

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

150 Questions

70% Correct

50+% Fail

Exam Format

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Preparing For State Exam

DRE Reference Book

Online Courses

Books/CD ROMs

Live Workshops

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Real Estate Classes

12 Live Classes

Start with any one

Take in any order

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

12 Lesson Rotating Class Plan

1. Ownership & Property

2. Encumbrances

3. Real Estate Law

4. Finance 1

5. Finance 2

6. Real Estate Practice

7. Contracts8. Agency

9. Taxation

10. Land, Subdivisions, Bus. Opps.

11. Appraisal

12. Capitalization & Math

You can start with any lesson, repeat as often as necessary.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Other Materials

•12 Class Handouts•12 Online Quizzes•Definitions

Course Materials

•6 Practice Exams•150 Questions Each

Testing Program

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And More

High Pass Rate

Pass, Or Your Money Back, Guarantee

Free Guest Lesson

100% Tuition Rebate Program

Placement Assistance

Course Tuition - $299

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Once You Pass the Examination

Application - RE 202/RE 435

$275 Fee

Fingerprints – Live Scan

Proof of Legal Presence

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Time Line

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Combo - Exam & License (RE 435)

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Examination Fee $60

License Fee $275

Fingerprint Fee *

Total Due to DRE $335

* $51 fingerprint processing fee paid directly to the live scan fingerprint service provider

Combo - (RE 435) Fees

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Fingerprinting

Can Take Weeks

No License Until D.O.J. Report Issued

Submitted to D.O.J./F.B.I. ($51)

Get Fingerprints Taken ($10-$35)

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

CHOOSING AN OFFICE

Mike Devlin

Keller Williams Realty

34

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Introduction

The Evolution of the Real Estate Industry

dependent interdependent independent

Keller Williams Realty

• Associates are dependent on the company;

• Financial gain is directed primarily to the brokers and the company;

• Associates have fewer opportunity for accumulating wealth

• Associates have an interdependent relationship with the company and a mutual interest in success;

• Associates and brokers work as teams in achieving financial goals;

• Associates do not assume financial, legal or management responsibilities

• Associates are independent and have landlord/tenant relationship with their company

• Associate –focused environment with limited high-level support

• Associates assume all the financial, legal and management responsibilities

Traditional Companies 100% Companies

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Awards and Honors

Outpacing the Industry

J. D. Powers and Associates - Highest Overall Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Two Years in a Row*

Entrepreneur Magazine- Ranked #1 real estate franchise in the Franchise 500 survey

Swanepoel Trends Report - Most Recognizable Real Estate Franchise for 2009, #1 Industry Trendsetter for 2009

Inc. Magazine - One of the Top 5000 Fastest Growing Private Companies in America, 2009

American Business Awards- Sales Training/Coaching Program of the Year

Franchise Times - Top Quartile of Franchise Operations in the U.S., 2009

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Top real estate agents featured in 'The Thousand' report

• Source: The Wall Street Journal/Real Trends Inc.

• Keller Williams Realty agents and teams accounted for 233 spots overall on the list, and accounted for nearly half (122) of the top 250 teams by transaction sides.

• Among the top 10 teams in that category, Keller Williams made up four out of the 10.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Defying the Downturn

While others are slowing … Keller Williams Realty is growing.

In 2009, the National Association of Realtors® saw a 7 percent contraction in its membership from the previous year, while Keller Williams Realty saw growth of 3 percent – to more than 76,000+ associates.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Defying the Downturn

Our agents’ businesses are growing

As KW’s agent count and productivity continue to rise, Keller Williams agents are closing more units – outpacing the growth of the industry as a whole.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Keller Williams Realty

Not Your Ordinary Real Estate Company

We like to think we stand out from other real estate firms in many ways, but THREE areas in particular define Keller Williams Realty:

Through Culture, Profit Share, and Education, we build the careers of our people. This is an approach that brings our associates the success they want and deserve.

profit share educationculture

1 2 3

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Associate Leadership Council

Open the Books, Share the Decision Making

At Keller Williams Realty, our books are open to our associates. On a monthly basis the market center financials are reviewed by our Associate Leadership Council (ALC).

Business Accountability

Budget Accountability

There areNO Secrets

Because we are all in business together and we share in the profits of our market center, you’ll be able to review the office financials whenever you like.

Our ALC takes an active role in the budgeting process and helps our leadership team in making decisions that affect the financials of the office.

Many of our associates participate in the office financial planning and learn principles they can apply to their own businesses.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Value Proposition

Discover our Difference

We believe that Keller Williams Realty can offer you an unprecedented opportunity, with training, coaching and technology that lead the way in the industry.

coaching technologytraining

1 2 3

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Training

On Demand Learning – Available 24/7

The My Listings, My Leads Philosophy

You work hard to get your listings, so in our book, you deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy.

kw | TECHNOLOGY

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Technology

Only $10 brings you a suite of tools

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Technology

76,000+ ways to find buyers and market your listings

kw.com gives consumers access to search more than 4.7 million listings (including yours) -- more than any other national real estate Website!

Office sites

Your site

Our lead generation network exposes your listings to more consumers than any other real estate company – and every lead comes back to you.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Technology

Proprietary Listings Database and Full IDXOur proprietary listing database, the Keller Williams Listing System, or KWLS, markets your listings online – 24/7. And all the leads come back to you.

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Technology

Contact Management and MarketingThe Keller Williams Realty version of Top Producer® 8i is customized to our company to help automate the models and systems of The Millionaire Real Estate Agent

Keller Williams Realty is built by agents, for agents.

We’re a company that’s changing lives.

The next one could be yours…

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