kyle rudy - mine that data / attribution management
Post on 29-Nov-2014
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Presentation by Kyle Rudy at Columbus Web Analytics Wednesday on 10/1/2014. The format of the event was that participants presented a blog post or article that they found particularly interesting. Kyle presented on Kevin Hillstrom's blog and Twitter feed and, in particular, on one of his attribution management posts: http://blog.minethatdata.com/2013/12/attribution-interaction-matrix.html
TRANSCRIPT
My Favorite Blog
Kyle Rudy (@rudykyle) Resource/Ammirati
Kevin Hillstrom @MineThatData Minethatdata.com
(One of) My favorite posts:
Attribution: The Interaction Matrix
http://bit.ly/minethatdata_attr!
What’s it about?
Attribution.
Duh.
Why?
Omni-channel is becoming more important.
Understanding how channels work together is
even more so.
Also.
Also.
Attribution is hard.
Also.
Attribution is hard.
I mean really, really hard.
Now What?
Follow Kevin on Twitter @MineThatData
Follow Kevin on Twitter @MineThatData
Read all of the blogs.
Follow Kevin on Twitter @MineThatData
Read all of the blogs.
Soak up his knowledge/experience
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