la vision!
Post on 13-Feb-2016
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La Vision!
Jack Matos, Erick Romero 11th grade
17 years of age
Mission Statement Mission Statement
The mission that our company wants to reach is to make sure that you and your friends have a party/wedding that they would never forget and most importantly let you have a good time.
Opportunity Our service is to decorate exactly like you want
for your special occasion and if not exactly close to how you want it to look!
we will go to your destination or you can come where we are located
We’ll set up appointments to talk
Business Profile Type of Business
Our business is a service. Our service is to decorate your special
occasion.
Legal Structure Corporation We chose this legal structure for
protection.
Qualifications I’m qualified to run this business
because:
We studied Art and how to Design for any occasion. We are good at MathWe are really creative and trust worthy
Market AnalysisIndustry Name Arts, Entertainment & Recreation Sector
Industry Size 5 billion
Total Population Hartford County (Latinos)
Target Market 14-16 year old girls
Potential Market We are going to focus on .01% of our target market because is always good to start with a portion of Latinos and work our way up.
118,714
61
61,547
Total Population
Target Market
Potential Market
7
Target Market Segment Demographics
It doesn’t matter what their income is, they have to be 18 years or older to tell us what the party is, but 14-16 to tell us what they want, family size doesn’t matter
Geographics They have to live in Hartford
in the near future we would expand to farther places and the location is not important.
Psychographics Reggeton, Bachata, Hip-
hop, and R&B, etc. Buying Patterns
They can pay Cash, Check. They may do a lay-a-way.
Competitive AdvantageLo Que
TuQuieras
Ideal partydecorators
QuinceaneraboutiqueFactors
negotiable
Quality of Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
negotiable Competitive/negotiable
ideas Different ideas
Easy to work with.
Have business
Have business,
privet parties
Creative, art school
Florida Houston Hartford County
Decorations Party decoration
Party Decorations
Marketing Mix
People Product Place Price Promotion
Parents of females from ages 14-16 that have Hispanic background.
facebook, cards, internet, flyers.
Hartford and surrounding areas.
Party Decorating Competitive
Promotional Mix
Advertising Commercials $500
Publicity Face book, word of mouth. $0
Personal Selling
Cards and pens with our business name on them. $12
Sales Promotion Flyers with name and number $55
Total Monthly Promotional Expense $567.00
Promotional Expense MonthlyAmount
Cost of Materials/LaborMaterials
Material Description Cost/Total Quantity Cost per Unit
35 tables(circle tables) $2,590 $74.00
200 chairs $ 1,750 $8.75
40Table Cloth $235.00 $5.88
210Chair covers $499.80 $2.38
Balloons pkg/100 $80.00 $40.00
35Center Piece $279.65 $7.99
Total Material Cost per Unit $139.00Labor
Labor Cost per Hour Time (in Hours) to Make One Unit
Labor Cost per Unit
$8.25 17hours $140.25Total Labor Cost per Unit $140.25
COGS (per Unit) $279.25
Economics of One Unit
Selling Price (per Unit) $500.00
COGS (per Unit) $600.00
Other Variable Expenses (per Unit) $547.00
Total Variable Expenses (per Unit) $800.00
Contribution Margin (per Unit) $400.00
Description of One Unit of Sale:
One Quinceañera for 50
Average Monthly Fixed Expenses
Fixed Expense Average Monthly ExpenseInsurance $150
Salaries of Employees $990.00
Advertising (commercials) $800.00
Depreciation (cell phone) $45.00
Utilities (Gas, Electric, internet)10% $32.00
Rent (from home) $75.00
Total Average Monthly Fixed Expenses $2,092.00
Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
School
New Business
Work
Free Time
0 5 10 15 20 25 30 35 40 45 50
45
37
36
Hours
50
Monthly Sales ProjectionsFirst Year
01020304050
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold
255
Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.7
$2,092.00
$279.25= 7
Projected Yearly Income StatementFirst Year
A Selling Price per Unit $500.00
B Number of Units Sold 255
C Total Sales $127,500.00
D Variable Expenses $20,400.00
E Contribution Margin $107,100.00F Fixed Operating
Expenses $25,104
G Pre-Tax Profit $81,996.00
H Taxes @ 15% $12,299.40
I Net Profit $69,696.60
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
Computer Best buy Already own
2007 Honda Civic Torrington Honda Already own
35 tables(circle tables)
Target $2,800.00
200 chairs Bizchair.com(online) $1,950.00
210Chair covers Urquidinen.com9online) $70.00
Partnership agreement
Local Attorney $150.00
Total Start-Up Expenditures[$4,820.00]Cash Reserves
Emergency Fund $ 2,500.00
Reserve for Fixed Expenses
$8,820.00Total Start-Up Investment
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$69,696.60 $127,500.00 X 100 = 55%
$69,696.60 $8,820.00 X 100 =7. 90%
$0.55
$790.21
Financing Strategy
Source Amount Debt Equity
Personal Savings $10,000 X
Relatives/Friends $4,000 X
Partner(s) $500
Totals $8,820.00
$8,820.00Total Start-Up Investment
Philanthropy and business Responsibility
Philanthropy• We are going to Donate 5% of our
investments to Saint Joseph’s to help kids get cured from cancer.
Business Responsibility• Our business would be known by Facebook
ads, ads on magazines, and bulletin boards, and TV commercials.
Business & Personal Goals Look for people that are
interested in doing quinceañera.
We will take pictures of the quinceañra we do and post them on street walls.
J-my goal is to graduate with a 3.0 GPA and go UCONN.
E-my goal is to graduate high school with a diploma and enter a design/art college.
Business Personal
Expending the buissness by looking for new occasions that need help.
We would seek out other designers that know how to work with people.
Shor
t-Ter
mLo
ng-T
erm
J-my goal is to be a pediatric and than go into Forensic Pathologist.
E-my goal is to become a well known designer/artist and have my own business.
La Quinceañera De Tus Sueños!(The Sweet 15 of
your dreams.)
Thank You for your cooperation. La Vision
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