lake group media digital analytics platform

Lake Group Media, Inc.

Digital Analytics Platform 1

Digital Analytics Platform – Total Performance Control

Lake Group Media brings comprehensive analytical tools to the digital media

buying process to expand reach, improve targeting, and lower cost.

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Digital Analytics Platform – Total Performance Control

Digital Analytics Platform - Lake Group Media Lake Group Media offers digital advertisers a

subscription-based model to analyze impression-level visibility and demographics on a site-specific basis.

Our technology enables advertisers (and their agencies)

to make more effective buying decisions. We are not a replacement for your digital agency,

instead we provide a layer of analytics to make sure your digital agency is spending your money wisely.

If desired, Lake Group Media can accommodate all of

your digital media planning and buying as well. 3

Corporate Overview

About Lake Group Media One of the largest independent traditional and digital media buying companies

in the country Armonk, NY Headquarters, with offices in NJ, FL, TX, VA and AZ 72 Employees, with 38 dedicated to media brokerage & 27 to media sales 125 media owners and 300 direct response advertising clients Corporate billings $67MM last 12 months Experts in diverse prenatal, new family, and non-endemic consumer markets Areas of Expertise Traditional & Digital Media Brokerage & Analytics Traditional & Digital Media Sales Management Merge Purge/Data Processing DonorBase® - Nonprofit Cooperative Database On-Page Advertising & Interactive Marketing DRTV Media Planning/Buying NEW – Digital Analytics Platform

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Digital Analytics Platform – Total Performance Control

Lake Group Media: Platform Structure

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Our Platform is a partnership developed by:

Founded in January of 2014, BDAI is a US based joint venture between The Buckley Group and Netherlands-based DMA Institute. The new company holds the exclusive license for North America for the DMA Institute’s award winning Digital Media Auditing Technology. Lake Group Media is an exclusive partner with BDAI to sell this technology within the United States market.

Digital Analytics Platform – Total Performance Control

Lake Group Media: Benefits with Lake Group Media

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Clients using our platform for Digital Media include:

Digital Analytics Platform – Total Performance Control

Legacy Metrics -

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Limited or no transparency

DIGITAL MEDIA SPEND 33%

Effective

DIGITAL MEDIA RESULTS

Digital Analytics Platform – Total Performance Control

Legacy Metrics -

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Time to Improve

Traditional performance optimization involves: 1. CTR Analysis 2. Last-Cookie Counts

Principle 3. Conversion Attribution

Digital Analytics Platform – Total Performance Control

Visibility-

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Quality and Premium Views

Impressions

View (< 0 Sec)

View (> 1 Sec)

Quality View (> 5 Sec)

Premium View (> 10 Sec)

Digital Analytics Platform – Total Performance Control

Effect -

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Performance/Sales

Seconds in View 1000 Conversions

Budget: $5,000

Budget: $5,000

Budget: $5,000

Budget: $5,000 Sample Report *All data fictitious

Digital Analytics Platform – Total Performance Control

Effect -

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Performance/Sales

0 0

Seconds in View 0 Conversions

Budget: $5,000

Budget: $5,000

Budget: $5,000

Budget: $5,000 Sample Report *All data fictitious

Digital Analytics Platform – Total Performance Control

Effect -

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Performance/Sales

3 12 23 4 0 0

Seconds in View 1000 Conversions

Budget: $5,000

Budget: $5,000

Budget: $5,000

Budget: $5,000 Sample Report *All data fictitious

Benchmark: 15-40% performance enhancement because of more effective placements.

Prevent mis-investment of substantial budget allocation.

Digital Analytics Platform – Total Performance Control

Effect -

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Performance/Sales

3 12 23 4

Seconds in View 1150-1400 Conversions?

Budget improvement:

Sample Report *All data fictitious

Performance Benchmark (2013-2014):

25% Savings!

Budget: $5,000

• Premium Views: 10 sec or more • Custom: up to 40 to 60 seconds

Digital Analytics Platform – Total Performance Control

Results -

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Conversions: Last Cookie

CONVERSIONS PER PLACEMENT

# PLACEMENTS Last CookieLast Viewable

Cookie

1 Placement A 4000 2500

2 Placement B 4000 2500

3 Placement C 4000 2500

Total 6700 4900

Digital Analytics Platform – Total Performance Control

Results -

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Visibility

31%

21%

48%

Campaign Total Format >0 Sec Benchmark

Large Rectangle - 78% 70%* 336x280 Leaderboard - 64% 67%* 728x90

Skyscraper - 81% 78%* 120x600 Full Banner - 42% 54%* 468x60

Digital Analytics Platform – Total Performance Control

Results -

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Audience

31%

21%

48%

Gender Age

52% 48%

20% 19%

17%

21%

22%

Respondents: 25,888 Reach: 16.96% Average Contact Frequency: 6.67

63% served amongst 36-65 year olds

Sample Report *All data fictitious

Digital Analytics Platform – Total Performance Control

Results -

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Channel Efficiency

21%

48% 22%

Sample Report *All data fictitious

Digital Analytics Platform – Total Performance Control

Results -

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Best Performing / Worst Performing URL’s*

21%

48% 22%

Top 10 Best Performing Top 10 Worst Performing

*Only for channels with 1,000+ impressions measured

Digital Analytics Platform – Total Performance Control

Results -

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Available and Transparent

DIGITAL MEDIA SPEND 100%

Effective

DIGITAL MEDIA RESULTS

Digital Analytics Platform – Total Performance Control

Results -

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Client Dashboard – Visibility Summary Page

Digital Analytics Platform – Total Performance Control

Results -

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Client Dashboard – Visibility Detail by URL

Digital Analytics Platform – Total Performance Control

Results -

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Client Dashboard – Audience Dashboard

Digital Analytics Platform – Total Performance Control

Conduct a Product Test! Minimum Footprint: 5 million impressions Campaign can run for up to one (1) month Cost: $1.50 per thousand impressions Includes

• Dashboard Access • Weekly Reporting / Action Plans • Up to 25 Tags • Conversion Attribution

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Digital Analytics Platform – Total Performance Control

Ready to get started?

We would love to hear from you!

Contact: Ryan Lake, CEO Lake Group Media, Inc. 1 Byram Brook Place, Armonk, NY 10504 (914) 925-2434 ryan.lake@lakegroupmedia.com

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