language and culture. lecture two
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Language and Culture
Social MediaLecture Two
What is Social Media?
a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
What is Social Media?
Social media is media for social interaction as a super-set beyond social communication
forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
The Social Media Era
social media has substantially changed the way organizations, communities, and individuals communicate
Social media has become highly present among younger generations
The Social Media Era
Social Media, although dominant in younger generations has no limit
Social media has many purposes and can do anything from keep you connected to your friends to generate large amounts of money for businesses who utilize it to its full potential
The Social Media Era
Social Media comes in many different forms such as:
Blogs: example, blogger, tumblr Social Networking Sites — Focuses
on building relationships among people with similar interests and activities. Examples: Facebook, MySpace, Friendster
Forms of Social Media
Social News: Users submit and vote on news stories. Examples: Digg, PopURLs
Microblogging: Differs from traditional blogging because the content is delivered in short bursts of information. Example: Twitter
Forms of Social Media
Social Q&A: Users can submit or answer questions. Examples: Answers.com, Yahoo! Answers
Video Sharing — Users can upload and comment on videos. Examples: YouTube, Vimeo
Forms of Social Media
Photo Sharing: Users can upload and comment on photos. Examples: Flickr, PhotoBucket, Pinterest, Instagram
Social Search — Some search engines have evolved beyond providing search results into to a social media communities where users can create profiles and interact through email groups. Examples: Google, Yahoo!
Forms of Social Media
Professional Networks: This type of social media site is a virtual world that enables business professionals to recommend one another, share information about industry-related events, post resumes, and other features. Examples: LinkedIn, Plaxo
Forms of Social Media
Blogging Communities — Broader than niche communities and not exclusive like blog networks, blogging communities encourage bloggers to share and interact with one another as well as create regular blog posts. Examples: BlogHer, LiveJournal
Forms of Social Media
Presentation-sharing Sites — Sharing presentations online is becoming a very popular way to set yourself apart from the crowd in your field. There is also a lot of good content available on presentation sites that bloggers can link to and share with their readers. Examples: SlideShare
Forms of Social Media
Content-driven Communities — Also known as “Wikis.” This type of social media is popping up everywhere. The largest and most well known, of course, is Wikipedia.
Product-based Communities — Many sites that started as a means of buying and selling products online have incorporated the community aspect into their sites. The biggest sites in this type of social media are Ebay and Amazon.com.
Discussion
Talk about what Social Media you are familiar with out of list
Do you think that Social Media is helpful or harmful for students?
10 minutes
Social Media We Will Discuss
Over the next two lectures we will discuss the following social media:
Facebook Twitter Tumblr Linkedin
Social Media We Will Discuss
YouTube Pinterest Instagram Palringo QQ Weibo
Launched in February 2004 More than 845 million users today Must register before using the site Free! (& always will be)
create a personal profile, add other users as friends, and exchange messages
automatic notifications when they update their profile
Users can join common interest groups and or create them
Tagging users
You can make events on Facebook and invite a lot more people, a lot faster
Easier to monitor the attendees and the possible attendees of your events
Ability to make events private, open or secret ( good for surprise parties)
Very useful for finding people you have not seen in a long time
Good for sending messages to fellow Facebook users as well as group messages
Ability to update your profile with new profile pictures and information about yourself
Friends can post on your wall You can post pictures and also make
photo albums with up to 200 photos an album
“Like” is a common Facebook function You often press the ‘like’ button for
statuses, pictures and comments on Facebook
Facebook--Banned
Facebook has run into issues with its privacy features and therefore has been banned in countries such as China, Iran, Syria, Pakistan
Discussion
What do you think about the concept of Facebook
Do you know individuals who still access Facebook through VPN and proxies? Do you think this is worth it in China or are you satisfied with the social media equivalents that you have? Do you wish you could access Facebook?
10 minutes
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets"
Twitter allows you to microblog It is more acceptable to update what you are
doing and pictures frequently More of a social media that you would have
on the go Allows you to tweet including your location
and allows you to tweet pictures and maps of exactly where you are
Twitter Culture
Trending topics are ways that people are able to see what is popular on twitter for the time being
Things that are trending gain popularity and momentum by the use of hash tags
A hashtag appears in the form of a number sign "#" before the word or phrase that you wish to trend
Twitter Culture
There is usually a list of 10 trending topics that are the most popular at the time, with the most popular of the topics being at the top of the list and the least popular of the 10 being at the bottom of the list
Twitter Culture
The reason why hashtags are so popular is because they exist in place of the "groups" that were discussed earlier with Facebook
Once you click on a hashtag you can see all of the other tweets that contain the word or phrase that is hashtagged
You can add hashtags to your tweets that already exist or make up some of your own with hopes of them becoming a trending topic
Twitter Culture
Hashtags are highlighted in your tweet and appear in a different colour than the rest of your tweet
Followers
Unlike friends on Facebook, on twitter your friends and others that are interested in your twitter profile are called followers
You are able to follow as many people as you would like and you are able to accumulate as many followers as you can on twitter
Oftentimes people on twitter follow their friends first and then the celebrities that they love most
Twitter Culture
You can also follow organizations and businesses that you are fond of, airlines, coffee shops, schools, radio stations, etc. nowadays, everyone is making a twitter account for their business because of the free publicity it gives their business.
Mentions
You can mention a fellow twitter user by using the “@” sign followed by that users username
Example: @teemair that was fun tonight, we need to do that again soon!
This tags that user in your tweet and allows them to get a notification once they have been mentioned
Mentions
You can check your mentions through a tab on your twitter
You can also see other peoples mentions, who mentioned them, and how many times they have been mentioned
Instagram is a free photo sharing application that allows users to take a photo, apply a digital filter, then share it a variety of social networking services including Instagram's own.
distinctive feature confines photos into a square shape, in homage to both the Kodak Instamatic and Polaroid cameras
Instagram is compatible with any iPhone, iPad or iPod Touch running iOS 3.1.2 or above.
Instagram has 16 different filters that you can use to enhance your photo
You can add or remove borders and add comments to your photos and the photos of your friends and favourite celebrities
Instagram Filters
Like twitter, you can follow people on Instagram and ‘like’ and comment on their pictures (like Facebook)
There is a picture feed that shows you all the recently posted pictures of the people you are following
Notifications of when people like or comment on your pictures
Notifications when people are following you
Professional networking allows registered users to maintain a
list of contact details of people with whom they have some level of relationship, called Connections
Users can invite anyone (whether a site user or not) to become a connection
A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.
It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
Employers can list jobs and search for potential candidates.
Users can now follow different companies and can get notification about the new joining and offers available.
Users can save (i.e. bookmark) jobs which they would like to apply for.
Linkedin Profile
Your profile is made up of your qualities and strengths
You can also upload your resume for potential employers to see
You can have connections write recommendations for you in order to increase your chances of getting employment
You can see how many times people have viewed your profile in the past 90 days
You can search for jobs that may suit you and narrow them down to area (down to km)
You can update your linkedin status
Pinterest is a pinboard-styled social photo sharing website.
allows users to create and manage theme-based image collections
“connect everyone in the world through the 'things' they find interesting."
Targets women
Users of Pinterest create themed image boards, populating them with media found online using the "Pin It" button, or uploaded from their computer
Each such item of media is known as a "pin", and can be a picture, a video, a discussion, or a monetary gift
Pins can be grouped into "boards", which are sets of pins created on a given topic
Pinterest can be accessed by adding the "pin it" button to the desktop bookmark bar
To register for Pinterest, new users must receive an invitation from a friend already registered on Pinterest or request an invitation directly from the Pinterest website.
Discussion
Which form of social media have you found the most interesting so far and why?
Palringo
Palringo
Palringo is a server-based instant messaging client for various platforms. It supports several protocols such as AOL Instant Messenger (AIM), Yahoo! Messenger, Windows Live Messenger, XMPP/Jabber, Google Talk, Gadu-Gadu, ICQ, MobileMe/iChat and Facebook IM.
Palringo
The application is available for most common desktop and mobile platforms. It supports Microsoft Windows, Windows Phone 7, Windows Mobile, Mac OS X, Android, iOS, Symbian, Java ME, bada, Linux and BlackBerry OS.
Palringo
Can be used for instant messaging Picture sharing Voice messages Groups/chat rooms Can create bots and avatars Can change the theme of your palringo
Palringo
Type of language used on palringo http://www.palringo.com/zh/cn/
Discussion
Tell me what social media you have that is most like palringo. Do you use it on a daily basis? Could you live without it?
Talk about the different type of language used on the social media that you use often. Are there any outlets that you use formal language on? Infomal language? Slang?
Group Work
Talk about the language that you use on an everyday basis. Have you ever made up a language of your own?
Have you ever made up a slang word or term that has caught on? If so what was it?
Why do you think these words are created? What purpose do you think they serve?
Homework (on Blog)
Now it’s your turn… Work with a group and talk about the
social media that you use the most. Talk about the advantages and disadvantages of the outlet that you have chosen and how it became so essential in your everyday life.
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