latest in social media for apac: groupon, facebook places and renren

5 Secret Elements for Luxury Brands’

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5 Secret Elements for Luxury Brands’

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Group Buying Facebook Deals

Google’s Social Search

Weibo and Egypt

AGENDA

…and other social media news

Group BuyingA 100 million dollar industry

Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year.

Groupon banner ads are proliferating on the web

Google will launch Google Offers, a group buying service that will compete directly with Groupon and Living Social.

Google’s Social SearchOne step forward in social shopping

Source: IT Toolbox

Google delivers relevant content based on the user’s social network through tweets and

blogposts

Facebook DealsOne step forward in social shopping

See who’s checked in nearby

Generating a story in their News Feed

And tell your friends where you are and who you’re with

Reward customers when they check-in on Facebook

Facebook DealsA new way to connect with customers

‣ Generate in-store traffic

‣ Generate buzz among friends online

‣ Build loyalty

The Indonesian demographic with the highest penetration of mobile users is between the age

of 15-19

Indonesia’s mobile phone marketA surge in young Indonesian mobile users

Teenagers do not yet possess the “weak ties” that fuel the growth of communities in a

platform such as Twitter.

Social Media and TeensA very different style of usage

The service may face constraints beyond censorship if the unrest carries on in the Arab

world

Weibo and EgyptUnrest in Arab world affects microblog

Sina Weibo and China UnicomLaunch of voice posting service

Users are allowed to record a voice message

one minute in length that is posted on the

user’s microblog account

Xinhua News Agency and China MobileLaunch of panguso.com to compete against China’s mobile search engines

China’s mobile Internet search market has yet to produce a clear dominant winner

Renren Goes Public

The IPO proceeds will be used to promote and develop Renren techology and products

Social Media is too risky

5 Secret Elements for Luxury Brands’

Online Success

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