latitude launch jeff clarke august 12 2008

JEFF CLARKE

SENIOR VICE PRESIDENT AND GENERAL MANAGER DELL BUSINESS PRODUCT GROUP

THE NEW LATITUDE:

CUSTOMER INSPIRED

All Day Computing

Vault-like Security

Design & Durability

Simplify IT

1 million+ human hours of work in 6 countries

100s of ideas at IdeaStorm

3,200 prototype test units

1,000+ user tests

4,000+ customers involved

HOW THE LATITUDE CAME TO BE

INTRODUCING THE NEW LATITUDE

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NOW AVAILABLE IN COLOR

BUILT FOR THE CHALLENGE

Ruggedized laptop

Outdoor visible display

Meets MIL-810F standards for

dust, vibration and humidity

A LAPTOP THAT LASTS ALL DAY

(AND NIGHT)

19 hours of battery life

OUR LIGHTEST EVER:

2.2 LBS (.997 KG)

80% battery charge in one hour

LIGHTWEIGHT ADAPTER WITH

EXPRESS CHARGE

BACKLIT KEYBOARD

Wi-Fi® 802.11, Bluetooth® 2.1, UWB, Wi-Fi Catcher, GPS, WiMAX™ ready

Integrated webcam & microphone

ANYWHERE, ANYTIME

CONNECTIVITY

I WANT

SECURITY

LIKE A

VAULT

CONTROL VAULT

Exclusive identity protection

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Built-in smart card sensor

FIPS-enabled fingerprint reader

EMBEDDED SECURITY

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• 3x better protection with Solid State

Drives

• Free fall sensors

• StrikeZone™ buffer

IMPROVED DATA PROTECTION

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I WANT

DESIGN &

DURABILITY

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FULL METAL JACKET CHASSIS

Single frame magnesium alloy construction

Solid metal hinge bodies

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NEW STANDARD IN KEYBOARD

DESIGN

40+ new attributes, 2 years of development

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NEW DELL PRECISION

MOBILE WORKSTATIONS

• Lightest mobile workstation in the industry

• ISV-certified

• More RAM, processing cores, storage

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I WANT

TO SIMPLIFY IT

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Client migration saves 62%

Custom Factory Integration services

Image Direct pre-load

Full suite of ProSupport options

IT MANAGEMENT SERVICES

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Consistency across family

Years of peripheral stability

Hot-eject, one-button docking

DisplayPort technology

PERIPHERAL INNOVATION

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GREEN COMPUTING

From first carbon-neutral IT provider

Halogen-free components

Energy Smart

Energy Star and EPEAT standard

87% efficient adapter

Low voltage processors

99% recyclable packaging

Dell ControlPoint power management

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