launch a successful global content marketing program
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1©2015 Skyword
How to Launch a Successful Global Content Marketing Program
2©2014 Skyword
Pam Didner@PamDidnerGlobal Content Marketing StrategistAuthor of Global Content Marketing
Guillermo MorroneVP of Global Consumer and Priceless Cities Content Strategy@guillermoluisMasterCard
MaryAnne Flynn@maryanneflynnVP Global OperationsSkyword Inc.
3©2014 Skyword
Questions
Type your question here
4©2015 Skyword 4©2015 Skyword
Agenda• Poll & Research
Report • Discussion
• Launching & Executing a Global Content Marketing Program
• Q&A
5
36%Alreadyin place
26%Putting one in place in 2015
13%Putting one inPlace in 2016
13%Putting one in place in the
future
10%Don’t have one and don’t have plans to
put one in place
2%Don’t know
How would you characterize your global content marketing strategy?
Sample size: 190 (all respondents)
6
Discussion
7©2015 Skyword
Interested in Finding Out More?
MaryAnne FlynnVP Global OperationsSkyword Inc.maryanne@skyword.com |Twitter:@maryanneflynn
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