launching mount mary university’s interactive campus map

Launching Mount Mary University’s Interactive Campus Map

Eichelle Thompson 

Website & Photo Manager 

Todd  James CFO

AGENDA

Background

Goals

Process

Future

BACKGROUND

• Located in Milwaukee, WI

• Founded in 1913

• Small Private Catholic Liberal Arts

• 80-acre campus

• Around 1,500 students

• Started with OU Campus in early 2013

• One woman web team!

Background - Previous Map

nuCloud offered a map that enhanced our user experience rather than just provide a “you are here.”

BACKGROUND

Bing Maps – Out of Date – Still says “College”

BACKGROUND

Google Maps – Not very unique

BACKGROUND

Google Earth – Not very aesthetic

PROJECT GOALS

GOALS – Support Admissions

• Help Increase Enrollment– High School Students– Graduate– Non-Traditional– International– Stealth Shoppers

GOALS – Enhance Wayfinding

• Responsive design friendly• Supported new signage• Integrated with Google Maps

GOALS – Define Culture

• Tell our story– History– Centennial in 2013– Student Life– Donor Recognition

GOALS – Promote Events

• Increase Community Engagement– Athletic Events– Starving Artists’ Show– Public Speakers– Summer Camps– Homecoming

PROCESS

1. Aerial Photo Shoot

2. Choose illustration style

3. Collect Content

4. Design layout and style

5. Create map’s landing page

6. Launch map with new site

7. Maintenance & Updates

Aerial Photo

Choose Illustration Style

• 2D Vector• 3D Vector• 3D Raster• 3D Sketches

Several Options to Choose From

2D Vector

3D Vector

3D Raster

3D Sketches - Final Illustration

Aerial Photo

Collect Content

• Building Descriptions– Including links to more info

• Photos– Ability to add videos later on

• Marker Icons

• Shared Dropbox Folder

Design Layout and Style

Design Layout and Style

Design Layout and Style

Map Landing Page

http://www.mtmary.edu/campuslife/getting-around-campus/campus-map.html

Responsive Mobile Map

http://cdn.nucloud.com/maps/289/index.enhanced.mobile.html#mappage

Launch Map in New Site~link in the footer ~links in page text

Map in Facebook

https://www.facebook.com/mountmary/app_850925341591267

Maintenance and Updates

Log into nuCloud.com.

Update content.Save & publish.

Maintenance and Updates

Maintain images/media.

Add/Delete stops.

Update text and links.

Increased Traffic

IncreasedEngagement

FUTURE

The intersection and support of nuCloud and OmniUpdate allow editors with limited technical backgrounds to keep the Mount Mary map and site current, vibrant and mobile. This is just the beginning!