launching seo content - how to make your developer listen to you

Launching Content

How to make your developer listen to

you...

Rebecca Moss - Tecmark

There’s nothing worse...

Duplicate metadata

No open graph data

Twitter whitelist

no schemaNot added to xml sitemapno alt tagswrong url

structure...

We’re all busy people, I get it!

So, here’s what we can do

SEO’s need to put the hard work in

too!

Developers are not mind readers!

Specifics are the key to content launch success

Tight Briefs And an agreement

that if it’s not in the brief, it doesn’t get done...works both ways!

Is it worth

my time?

Particularly important for client based devs...

Get ‘buy in’ from the top down Leverage office

politics to get your own way Explain the impact on the wider campaign...and the commercial impact!

Evidence!Proof!Results! You know that your

recommendations will make a difference...show it to get the buy in

Because we all like it when charts do this....

Give copy+pa

stecode

Test, Test and Test again

Get some

developer

facetime!

We all forget things from time to time...

My content go-live check list

● Google Analytics Tracking Code

● Meta titles and descriptions for each page

● Opengraph markup for each page

● Social sharing buttons for each page

● Social banners linked to the correct live URL

● Internal links defined - sales pages? CTA?

● External links - correct target and follow status

● Canonical links on pages that require them

● Sensible URL structure● Any redirects required - set

up

● Alt text and titles for images

● Image file names ● Image

compression● Facebook

Developer Debugging Tool

● Twitter Card Whitelist

● Structured data testing tool

● Fetch as Google● Responsive/Mobile

Friendly ● Add to XML

sitemap & re-submit (if not dynamic)

● Request Protocol (HTTP/S?)

Be my pal!

@bexmossrebecca-moss.comRebecca Moss

I promise - I tweet more than just memes