laura ashley fashion aw2013 look book

NEW NEUTRALSCreme CaramelNEON CANDY

EnchantedThe Collection

TwilightWild Side

Electric JadeTown & Country

Berry Chic

Fashion 2013

2013 is an exciting year for Laura Ashley. It’s the year we are celebrating 60 years of design heritage - Six decades since Laura and Bernard Ashley first produced hand printed scarves on their kitchen table in Pimlico; the story since then has been well documented and now we look towards the upcoming season and the balance between our history, our new collections and our designs of the future.

Initial thoughts for AW13 began with a reflection on the archive; we wanted to create a capsule collection based on original prints and silhouettes that would be worn in a

celebration of Laura Ashley’s heritage. Continuing the theme of heritage and tradition is the ’Town and Country’ (p4) collection, centred on beautiful fabrics and classic colours. Bold colours play pivotal roles in our distinct ‘Berry Chic’ (p6) and ‘Electric Jade’ (p2) stories, with rich, vibrant hues adding interest to these feminine collections. Providing a contemporary edge to the season is the ‘Wild Side’ (p22) collection, while ‘Neon Candy’ (p12) combines hot shades with unexpected fabric combinations to create a stylised look.

Of course we hope that you will also like our gorgeous new Girlswear collection.

Our energy and pride in our range grows season after season, through original design, diverse inspiration and creative passion. Each collection we create is designed to inspire and excite our customers and your readers alike, through print, colour, pattern and design – we hope you enjoy the new season.

Helen Balkham Head of Design, Fashion

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FASHION 2013

2

Autumn Winter 2013ELECTRIC JADE

3

Autumn Winter 2013

OPPOSITE PAGE 1. Floral Print Top £55 2. Jewel Print Scarf £32THIS PAGE 1. Quilted Jacket £80 2. Gem Encrusted Jumper £70 3. Snake Print Jumper £65 4. Ponte Pencil Skirt £55 5. Necklace £20 6. Snake Print Shirt £55 7. Printed Dress £85

ELECTRIC JADE

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2..

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4.

6.

7.5.

4.

4

Autumn Winter 2013TOWN & COUNTRY

5

Autumn Winter 2013

1. Dogtooth Dress £85 2. Pea Coat £110 3. Cable Detail Jumper £50 4. Pheasant Intarsia Jumper £65 5. Tweedy Bomber £70 6. Rose Intarsia Jumper £55 7. Check Blazer £85

TOWN & COUNTRY

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3.

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7.

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Autumn Winter 2013BERRY CHIC

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Autumn Winter 2013 BERRY CHIC

OPPOSITE PAGE 1. Cord Jacket £75 2. Stripe Biker Jacket £70 3. Ikat Print Top £40THIS PAGE 1. Padded cord gilet £60 2. Biker Gilet £68 3. Embroidered top £45 4. Spot shirt jumper £55 5. Slim trousers £55 6. Diamond Print Dress £65

2.

3.

1.

6.

4.

5.

8

Autumn Winter 2013NEW NEUTRALS

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Autumn Winter 2013 NEW NEUTRALS

OPPOSITE PAGE 1. Stripe Frill Hem Cardigan £65 THIS PAGE 1. Paisley Print Dress £75 2.Print Silk fit & Flare Dress £120 3. Biker Jacket £75 4. Jersey Mix Parka £75 5. Paisley Woven Front Jumper £60

4.

1.

2.

3.5.

10

Autumn Winter 2013CREME CARAMEL

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Autumn Winter 2013 CREME CARAMEL

OPPOSITE PAGE 1. Soft Fur Snood £35 2. Heavy Boucle Coat £170 THIS PAGE 1. Diamond Print Jumper £55 2. Tweedy Cardigan £75 3. Roll neck cable Jumper £65 4. Cowl neck fairisle tunic £66 5. Moleskin Embroidered Hem Skirt £60 6. Leather Box Bag £60 7. Animal Purse £30 8. Lace Up Crepe Heel £85

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8.

4.

2.

3.

6.

7.

5.

12

Autumn Winter 2013NEON CANDY

13

Autumn Winter 2013

OPPOSITE PAGE 1. Tweed Cardigan £70 2. Thistle Print Shirt £50 3. Skinny Stripe Jumper £50 4. Brushed Slim Leg Trousers £50 THIS PAGE 1. Short Wax Jacket £100 2. Tweed Skirt £65 3. Pendant £16 4. Check Skirt £65 5. Riding Boots £135 6. Cable Knit Jumper £55

NEON CANDY

2.

3.

4.

5.

6.

1.

14

Autumn Winter 2013ENCHANTED

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Autumn Winter 2013 ENCHANTED

1. Butterfly Print Shirt £55 2. Trench Coat £90 3. Straight Leg Trousers £45 4. Bird & Butterfly Print Top £50 5. Quad Hoop Necklace £16 6. Shopper £35

2.

4.

3.

5.

6.

1.

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Autumn Winter 2013THE COLLECTION

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Autumn Winter 2013 THE COLLECTION

OPPOSITE PAGE 1. Stripe Shirt £45THIS PAGE 1. Long Sleeve White Shirt £40 2. Long Sleeve Stripe Top £35 3. Reverse Spot Dress £90 4. Snake Print Shopper £45 5. Drawn Fabric Coat £165

3.

5.

1 + 2

4.

18

Autumn Winter 2013NEW HERITAGE

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Autumn Winter 2013 NEW HERITAGE

OPPOSITE PAGE 1. Foulard Motif Cardigan £60 2. Soft Fur Snood £351. Paisley cardigan £65 2. Tweed Coat with Fur Collar £165 3. Paisley dress £80 4. Peplum Cable Knit Jumper £60 5. Quilted Wax Jacket £100 6. Stitch Pocket Bag £30

2.

4.

3.

5.

6.

1.

20

Autumn Winter 2013TWILIGHT

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Autumn Winter 2013 TWILIGHT

OPPOSITE PAGE 1. Tweed Jacket £85 1. Floral Ponte Dress £95 2. Print Panel Tunic £55 3. Butterfly Top £50 4. Floral Cardigan £655. Tweedy Skirt £65 6. Leather Gloves £35 7. Suede Lace Up Boots £85 8. Computer/ Tablet Case £20

1.

2.

3.

4.5.

6. 7. 8.

22

Autumn Winter 2013WILD SIDE

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OPPOSITE PAGE Leopard Print Cardigan £65 1.Printed Cords £60 2.Snake Print Trousers £55 3 Quilted Mac £95 4. Animal Print Shift £120 5. Animal Print Top £50 6. Leopard Intarsia Cardigan £65 7. Tweed Lurex Skirt £60 8. Leather Box Bag £55

Autumn Winter 2013 WILD SIDE

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2.

3.

4.

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5. 6.

8.

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Autumn Winter 2013GIRLSWEAR

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Autumn Winter 2013 GIRLSWEAR

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Autumn Winter 2013GIRLSWEAR

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Autumn Winter 2013 GIRLSWEAR

1. Animal Print Cardigan £24 2. Scattered Nature Floral T-Shirt £12 3. Tiered Lace Top £18 4. Scattered Nature Floral Skirt £20 5. Stretch Cord Jeans £20 6. Jewel Embellished Sweatshirt £20 7. Sequin Star Jumper £22 8. Shimmer Party Dress £24 9. Sequin Front Jersey Dress £24 10. Tutu Style Skirt £22

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7.

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Autumn Winter 2013PRESS CONTACTS

If you require further information, high resolution images, product samples or expert comment, please contact the press office team on: pressoffice@lauraashley.com

Shelley Armes-Mather, PR Manager 0207 880 5148

Paul Wells, Senior Press Officer 0207 880 5116

Emma Oakley, Press Assistant 0207 880 5131

Autumn Winter 2013