lava con2010 - introduction to social media

Introduction to Social Media

By: Jolynn Atkins

Manager, Consulting Solutions

Agenda

What is Social Media

What is Social Networking

Overview of Linkedin, Facebook, & Twitter

What it all looks like

Buzz words

Creating a profile

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What is Social Media?

Definition:

Social media uses web-based technologies to

transform and broadcast media monologues into

social media dialogues. – Wikipedia

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What is Social Networking?

Definition #1:

An online service, platform, or site that focuses

on building and reflecting of social networks or

social relations among people, e.g., who share

interests and/or activities. - Wikipedia

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What is Social Networking?

Definition #2:

A social network service essentially consists of a

representation of each user (often a profile),

his/her social links, and a variety of additional

services. - Wikipedia

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– Overview

Launched May 2003

Mainly used for professional networking

As of Aug 2010 >75 million registered users

Find jobs, people & business opportunities

recommended by someone in one's contact

network

Connections

Recommendations

Groups

Subscription option

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– Overview

Launched Feb 2004

Created for social use

As of July 2010 - 500 million users

Friends & fans

Photo albums

Likes and interests

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– Overview

Launched July 2006

Microblogging (140 characters or less)

What’s happening? (right now)

On the go – mobile device

Mix of business promotion & personality

190 million monthly visitors

About 65 million tweets posted daily

Followers

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What it all looks like

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Insert snap shot of Linkedin profile

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What it all looks like

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Insert snap shot of Facebook profile

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What it all looks like

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Insert snap shot of Twitter profile

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Buzz Words

Hashtag

#

Tweet

Retweet

RT

LION Like

Mention

@

DM

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Summary

What is Social Media

What is Social Networking

Overview of Linkedin, Facebook, & Twitter

What it all looks like

Buzz words

Creating a profile

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Creating a profile

Summary: Hands on workshop with Q&A

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Let’s Connect!

http://www.linkedin.com/in/jolynnatkins

http://www.facebook.com/jolynn.atkins

http://twitter.com/JolynnAtkins

(@JolynnAtkins)

Thank you for attending & for your

participation!

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