lavacon: ux for content strategists and technical writers

@Speaker #LavaCon

UX for Content Strategistsand Technical Writers

Patrick NeemanDirector of Product Design, Apptio

@usabilitycountswww.usabilitycounts.com

Troy ParkeAssociate UX Director, Disney

@uxhowwww.uxhow.com

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The Speakers

Troy Parke Associate Director of UX, Disney Parks and Resorts

Drinks Diet Coke

Patrick Neeman Director of Product Design,

Apptio Drinks Whiskey

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Why is your job going away?

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The concept of “good enough”

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Smaller teams have to wear more hats

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Companies outsource technical documentation

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The new metric: as few words as possible

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We’re getting better at software design

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Technical writing won’t be gone until the last writer dies, but it will be curious to see what happens with the field as we move into a world where intuitive design implies a manual-less existence.” Jared Spool Where Did Technical Writing Go? (May 2007)http://www.uie.com/brainsparks/2007/05/16/where-did-technical-writing-go/

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Where can you make an impact?

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The Competencies of User Experience

User Researchand Analytics Understanding the

users through observations and

data

Content Strategy

Planning for the creation, delivery

and governance of usable content

Information Architecture

Organizing information in a

product or website in a usable way

InteractionDesign

Designing interactive behaviors with a specific focus on

their use

VisualDesign

Designing the visual qualities in an aesthetically pleasing way

Front End Development

Building the interactive behaviors

to be used by the end user

http://www.nickfinck.com/blog/entry/ux_career_progression_finding_a_niche_building_a_personal_brand/

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What You Could Be Doing Now

User Researchand Analytics

Content Strategy

Information Architecture

InteractionDesign

VisualDesign

Front End Development

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Exercise

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Questions• What kind of work do you do? • Who do you work with now? • Do you produce content?