lawrencepur. history during the british rule in the late 19th century, sir john lawrence, the...

LAWRENCEPUR

History

• During  the British rule in the late 19th  century, Sir John Lawrence, the military commander of the frontier province established amilitary garrison at Dawoodpur to protectBritish India borders from fierce Afghans. Two years after independence from the British in 1947, this garrison became the Lawrencepur Woolen and Textile Mills and became operational in 1954.

History (cont…)

• Lawrencepur has been an innovator in elegant dressing after its inception in 1954 and ever since, has been undisputedly the only mills in the country to have the consistent quality production of wool and wool-blended fabrics.

• Initially, Lawrencepur produced yarn for hand knotted carpets, blankets for the armed forces, woolen over coatings, tweed and worsted for the local consumer market. In 1960, however, Dawood Group took over the Mills and it was incorporated as public limited company.

• In 1992, Lawrencepur expanded its operation to include garment manufacturing; so to provide its customer with fabrics as well as value-added garments.

About Logo

• Logo Design• Logo Colors Yellow: energizes,

relieves depression, improve memory and stimulates appetite.

Orange: energizes and stimulates appeitite.

Red: stimulates brain waves, increase heart rate, respirations and blood pressure and excites sexual glands.

Sub-Brands

• Pure Wool/ S100• Pure Wool/ S70• Poly Wool• Tweed• Lyla

Pure Wool/ S100

Cool Wool Italian Suiting

Pure Wool/ S100(cont…)

Bellini

Pure Wool/ S100(cont…)

Gaberdine

Pure Wool/ S70

Superior Light weight Suiting

Pure Wool/ S70(cont…)

Savana

Pure Wool/ S70(cont…)

Superior Serge

Poly Wool

Tropical (Plain)

Poly Wool (cont…)

Tropical (Design)

Tweed

Lyla

Prices

Type Per Meter Price (RS)

Pure Wool/ S100

Cool Wool Italian Suiting 900

Bellini 1050

Gaberdine 1250

Pure Wool/ S70

Superior Light weight Suiting 600

Savana 850

Superior Serge 775

Poly Wool

Tropical (Plain) 450

Tropical (Design) 475

Tweed 575

Lyla 495

Production And Distribution

• Plant Location Lawrencepur Textile

Mills, Dawoodpur.

• Stitching Units

• Outlets

Karachi, Lahore, Islamabad, Peshawar, Faisalabad, Abbottabad, Gujrat, Gujranwala, Haripur, Hyderabad, Jehlum, Multan, Rawalpindi, Sukkar and Wah Cantt.

Advertising Policies

• Shows

• Exhibitions

• Magazine/Newspaper Ads

• Billboards

• Sponsors and supporter for various fashion events and textile oriented institutions

Resources/References

• http://www.lawrencepur.com

• Fayyaz Nazeer, In charge male section at Saleem Fabrics.

• Khawaja Khaleel, In charge female section at Saleem Fabrics.