lays vs kurkure vs balaji

VS

Market Research

VS

QUANTITATIVE RESEARCH

Why did we choose Quantitative over Qualitative?

: Wider sample size, more confidence in our

ability to make a questionnaire as opposed to

moderating a discussion.

NUMBER OF RESPONDENTS

Our number of respondents who filled out the

form was 30.

HOW DID WE RECORD RESEARCH?

We used a questionnaire that included open-

ended as well as closed-ended questions to

understand our respondents mindset.

HYPOTHESIS

Balaji is preferred more than Lays or Kurkure for

it’s quantity and consistent Indian Masala Taste.

MAJOR FINDINGS

55% of consumers prefer Lays over Kurkure and Balaji

33% prefer Kurkure

Balaji is an option

These snacks are not healthy if consumed regularly

Want the of Lays to be improved more

Improve the quantity of Lays

Introduce western flavours in Kurkure

Improve packaging and flavours of Balaji

INSIGHT

Consumers will buy into packaging and

perception despite a lack of quantity.

RECOMMENDATION

Balaji needs to advertise more and play to it’s

strengths of Quantity. It needs to develop the

demand through ‘value for money’ that their

product satisfies.

It also needs to repackage it’s product.

THANK YOU!!