lc development and expansions tier 3 and tier 4

LC development and expansions

Tier 3 and Tier 4

• KEEP IT SIMPLE.

• HAVE A NATIONAL FOCUS!

• Ensure LC/Expansions do the SAME PROGRAMME!

• Focus on LC Development and Expansions Management and CREATION!

Recommendations

1 LC is growing a lot in not more than

1 programme preferably – the MC focus programme

Align LC resources to the

focus programme

Special focus on expansion

creation and management

OD Model Overview

HOW

NETWORK

LC

LC

LC

LC

LC

LC

Tier 3 & 4

Implementation Channels

LCDExpansio

n

Growth Model

LC Development

Align LC Goals for the year and month wise in the programme to MC Goals (ELD and

NPS)ALL TEAMS in the LC focused on the focus

Programme

Back Office members in the LC working on

focus programme growth

Regular EDUCATION to LCs about the

programme growth, NPS, S&D, Sales etc

Create an Expansions development Plan

Expansion creation/managemen

t TIMELINE

Goals:

• Programme contribution

• Define KPIs

Expansions strategy and coaching

Structure and Synergy on MC team and in

LCs to manage Expansions

Create an Expansions development Plan

Expansion creation/managemen

t TIMELINE

Expansion name

Official Expansion

LC

Eg: XYZ Jan 2014 December 2014

In Tier 3 and Tier 4, generally expansions are created by the MC and not by LCs!

Create an Expansions development Plan

Goals:

• Programme contribution

• Define KPIs

• Target number of Official Expansions by end 2014/MC term

• Target number of Official expansions converting to LCs by end 2014/MC term

• Contribution of Expansions to GCDP GIP (Specifically to focus programme)

• Have clear KPIs leading up to the goals

Create an Expansions development Plan

Expansions strategy and coaching

• Growth Path for expansions

• Specific focus programme and action steps to grow in the focus programme

• Who is coaching the expansion, how to coach the expansion along with clear timeline

Structure and Synergy on MC team and in

LCs to manage Expansions

Create an Expansions development Plan

• Role of MCP

• Role of MCVP of the focus programme

IMPORTANT!

Number of LCs and Expansions and their goals should be planned in a

way so that MC goals can be reached! Do not plan without backward planning from the

National Goal!

Implementation planning based on LC

Goals

HOW

NETWORK

LC

LC

LC

LC

LC

LC