lcty (get social) 2011 keynote pc march 2011
Post on 14-Dec-2014
334 Views
Preview:
DESCRIPTION
TRANSCRIPT
Disclaimer: Information regarding potent ial future products is intended to out line our general product direct ion and it should not be relied on in making a purchasing decision. The information ment ioned regarding potent ial future products is not a commitment, promise, or legal obligat ion to deliver any material, code or funct ionality. Information about potent ial future products may not be incorporated into any contract. The development, release, and t iming of any future features or funct ionality described for our products remains at our sole discret ion.
Get Social. Do B us ines s .
Pam Chandor | Global Director Social Business & Web ExperienceMarch 2011
Agenda
• Why Social Business?• Tenets of a Social Business• Business Successes•Technology Behind Social Business• Helping You Get There
The world is changing, and becoming more…
InstrumentedSmartphone shipments will outpace PCs by 2012
InterconnectedSocial networking accounts for 22% of all online time
IntelligentThe social data analytics opportunity will grow to 1 Zettabyte by 2011
A Social Media Revolution
74% integrating Web 2.0 with customer interaction75% integrating Web 2.0 into employee day-to-day activities 71% integrating Web 2.0 with partner/supplier interaction
Of nearly 1700 executives surveyed by McKinseyOf nearly 1700 executives surveyed by McKinseyThe world is changing
?PolicyIntegrationAdoption
Customers:are leading the conversations that define brands
Competitors:are crowd-sourcing ideas to bring new solutions to market
Employees:are using social media in all facets of their lives, including work
An organization’s business network is a system of people that is fundamentally changing from the ground
up...
Help clients turn data into information and information into insight that drives smarter business decisions
Clients can use social software to get closer to their customers, but must also transform internally, to social businesses
Need to acknowledge that complexity comes from interconnected systems – a system of systems
Collaboration Analytics Systems Thinking
...demanding a new approach
On a smarter planet, people are transforming the way they interact... and this transformation is impacting the way business is being done
95% of standout organizations will focus more on “getting closer to the customer” over the next 5 years.
– IBM CEO Study 2010
Standout organizations are 57% more likely to allow their people to use social and collaborative tools.
– IBM CHRO Study 2010
Why Social Business matters...
Social Business
A Social Businessembraces networks of people to create business value
Engaged
Transparent
Nimble
At its core,a Social Business is:
Engaged
Connecting people – whether customers, partners or employees – as networks to drive innovation
Transparent
Removing unnecessary boundaries inside and outside the organization to allow your people and culture to
reflect your brand and your values
Nimble
Leveraging these networks to speed up business, gain real-time insight and make quicker and better
decisions
Marketing, Customer
ServiceProduct and
Service Development
Operations, Human
Resources
R&D New ideas (internal)Market testing
Email and phoneKnowledge silos
Deepen client relationships
Drive operational
effectiveness
Workforceoptimization
Shares insights to generate break-through ideas and speeds time to market
Reaches out to professional networks
'Push' marketingControl
Trusted relationshipsBrand advocacyTraditional
Business
A Social BusinessEntry Points
Available both on premises and in the cloud.
Business Success
Driving value from Social Business
To get the benefits of social business, you need:● Secure, scalable technology● Business outcomes that matter● Responsible management practices
IBM Social Business FrameworkFramework®®
IBM Social Business Toolkit APIs
IBM Value-added Modules
IBM Social Business Core Modules
Partner Value-added Modules
CommerceBusinessAnalytics
EnterpriseContent Mgmt
Social Analytics Business Process Mgmt
ApplicationIntegration
PublicSocial Networks Rich Media Social
Applications
ArchivingCompliance &
Discovery Gaming
Profiles Communities Presence, Chat& Telephony
Social Collab.Services Microblogging Meetings &
Audio/Video
Messaging &PIM
Workflow &Forms Portal
Document Management Mobile Connectors
Customer Experience Partner Collaboration OperationsSales Force Automation
Solutions
McKinseyA broad study of 3,249 executives
“…the fully networked enterprise can achieve…
● the highest levels of market share gains● increased self-reported profitability● and distributed decision making and work.”
McKinsey QuarterlyDecember 2010The Rise of a Network Enterprise
Helping you get there...
Business need. We'll look at the results that our businesses need and work backwards to create systems that deliver those results.
Social Business Framework. A practical roadmap to becoming a social business...everything from cultural transformation to governance, to technology.
Catalyze our Community. Business partner and developer tools for open, transparent and secure applications
Increase the depth our our core technologies. ● world-class predictive analytics● enterprise grade software in terms of compliance, security, governance and scale● innovation in mobility● Unified Communications and the flexibility of Cloud and hybrid deployment
top related