ldr london brochure
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LDR LONDON is a powerful
consumer PR agency. Our specialty
is building pioneer brands and
invigorating established brands.
We are innovative, straight-talking,
business savvy and relentless.
With a massive network of contacts covering media, celebrity, industry, creative, production and destination, we are the gate-keepers to a world of exclusive brand and business opportunities.
Our energy is infectious.
PR by LDR LONDON
Page 1
Top: Membership marketing for The Clubhouse, Chamonix
Middle: Arena cover story for 42 Below, NZ
Bottom: Art direction for Trailer Happiness, London
Top: Metro publicity stunt for 42 Below, NZ
Middle: Brand consultancy for heidi klein beauty products
Bottom: The Daily Telegraph for Pampas Plains, Argentina
Top: Sunday Time Style exclusive for The Clubhouse, Chamonix
Middle: Product launch for Cusqueña, Peru
Bottom: Traveller shoot for heidi klein, London
Top: Sunday Times for Pampas Plains, Argentina
Middle: Destination marketing, Thomas Cubitt
Bottom: Introducingcelebrities to our cleints.
PR by LDR LONDON
Page 3
Top: Metro feature & letterstory for 42 Below, NZ
Middle: Evening Standard cover story for heidi klein
Bottom: Fundraising for Galapagos Trust
Top: Membership marketing for Milk & Honey, London
Middle: Creative consultancy for 42 Below Cocktail World Cup
Bottom: BA High Life cover story for heidi klein, London
Top: Look book for heidi klein, London
Middle: Membership marketing for The Clubhouse, Chamonix
Bottom: The Financial Times for Pampas Plains, Argentina
Top: Viral marketing for 42 Below, NZ
Middle: Product placement for heidi klein, London
Bottom: Media relations for 42 Below, NZ
Top: Media launch for inTouch Alpine retreats
Middle: Art direction for easyJet magazine, Ibiza
Bottom: Consultancy for 42 Below Vodka
PR by LDR LONDON
Page 2
Top: GQ top 100 for 42 Below, NZ
Middle: European launch for The Clubhouse, France
Bottom: Traveller cover story for heidi klein
PR by LDR LONDON
Page 5
Picture details: Gay Times product placement – we target niche markets to drive fmcg sales
PRICELESS
Intelligent PR gives brands third party endorsement, genuine social currency and fuels word of mouth recommendation – it’s a priceless combination.
Our strategies and campaigns are simple and effective. We use fine tuned media and market intelligence.
Canny clients get us involved in both brand and product development and use us as a periscope to pulse the competition and mole the market place.
First we . . .
Then we . . .
The result . . .
PR by LDR LONDON
Page 7
PERSUASIVE
immerse ourselves in your branddedicate a sharp PR teamstudy your commercial objectivespin-point your marketstalk to your agenciestailor your strategy
create cunning ideastarget our communications persuade our press contactsengage our opinion formers direct new business leadsmount a sustained attack
we drive brand awareness and sales
Picture details: Vogue brand endorsement – we use luxury media to target high net worth individuals
Page 8
“Commercially aware”
“No bullshit”
“Trendsetters”
“Trustworthy”
“Saved our bacon”
“Highly connected”
“Inspiring”
“Straight talking”
“Very effective”
PROOF
What our clients say about us . . .
Stephen Loftus, Red Bull UK
Jonathan Downey, Match Bar Group
Annabel Cutler, The Daily Mail, FeMail
Tiffanie Darke, The Sunday Times Style
Lucy Taylor, Channel 4, You Are What You Eat
Paul Lubicz, The Wellbeing Manager
Charles Rolls, Fever Tree Tonics
Heidi Gosman, heidi klein
John Glaser, Compass Box Whisky
PR by LDR LONDON
Page 9PR by LDR LONDON
Page 8
SPIRIT IS INTOXICATINGTHE PIONEERING
Tracked down by a band of clever Kiwis, we used a mix of cunning stunts, bar nuts and mad professors to catapult an obscure premium New Zealand Vodka brand on to the world drinks stage.
Clever media consultancy, creative direction, numerous industry introductions and the most talked about drinks trade initiative in a decade, Vodka University, helped us secure spectacular media endorsements used on billboards around the world and ignite brand talk that quadrupled UK sales year on year and sent the share price soaring.
3 year contract
Online: www.42below.co.nzPicture details: 42 Below founder and ex Saatchi & Saatchi Director, Geoff Ross, sits on the pot.
“No nonsense anti-brand brand”The Sunday Times
“Viral will trigger tabloid outrage”Marketing Week
“Recommended”Financial Times
“Politically incorrect can work”Economist
“100 best things in the world”GQ
PR by LDR LONDON
Page 13
Recommended by a former client we were called up on a beach in Australia and assigned a mission to expand the A-listers one-stop-holiday-shop and retail brand in its third year.
Retail consultancy, brand direction, an ingeniously cost-effective photo shoot, database management, a direct mail-shot, introductions to premium brand partners and a major press offensive helped us boost footfall, online and in-store, supporting record summer sales.
1 year contract
Online: www.heidiklein.co.ukPicture details: Art direction by LDR LOnDOn, photography by Ben Harries.
“Cult swimwear boutique”Vanity Fair
“First-stop for winter sun”Vogue
“The brilliant 1-stop-holiday-shop”The Daily Mail
“Clever design that flatters ”The Times
“50 to watch”Real Business
PR by LDR LONDON
Page 15
Working with destination entrepreneur and creative genius Jonathan Downey we masterminded some of the most decadent media launches known to man – from world-class London member’s bars to mind blowing Alpha-Alpine hospitality.
“There’s no hype like no hype at all”The Independent on Sunday
“Top 10 destinations”GQ
“A magnet for indulgent skiers”The Financial Times
“The perfect destination”The Evening Standard
“Smash hit bar”Arena
A membership scheme, highly targeted database, a slick direct mail-shot, hard negotiation, a trip of a lifetime for the UK’s press elite and tactical coverage across Europe’s lifestyle media secured 75% occupancy for its first season in just 36 hours and buy-out offers within the first 12 months.
3 year contract
Online: www.mlkhny.com / www.clubhouse.frPicture details: Photography by The Sunday Times Style.
PR by LDR LONDON
Page 17PR by LDR LONDON
Page 16
Following a two minute conversation at a Notting Hill charity bash we were selected by Time Warner film fitness guru and former Sunday Times columnist to work to a grueling deadline for the launch of a revolutionary new concept in health and fitness.
Creation of brand identity and creative consultancy, graphic design, introductions to celebrity contacts, clever cross brand promotions, market research and tactical press work (without naming names) allowed us to establish the brand concept and score a monthly wellbeing column in GQ and exclusive contracts with Black Amex, high net worth individuals and A-list clients.
6 month contract
Online: www.thewellbeingmanager.comPicture details: Art direction by LDR LOnDOn, photography by Ben Harries.
“The ultimate makeover”The Independent on Sunday
“Fitness guru”The Sunday Times
“Not surprising he’s hired by Hollywood studios”In Style
“Engages the mind”Harpers Bazaar
“Lynchpin for a team of experts”Attitude
PR by LDR LONDON
Page 19
Food and Drink
Red Bull UKGordon Ramsay42 Below VodkaCusqueñaCompass Box WhiskyWines of ArgentinaWines from SpainFever-TreePampas PlainsHarvey nichols
Business and Telco
ABn AmroLloyds of LondonCable & WirelessYellow Pages Philip Morris
Leisure
Milk & HoneysupperclubCantaloupe GroupMatch Bar GroupLeith’s RestaurantsBank RestaurantsMean Fiddler
Destination and Property
Urban SplashEnglish PartnershipsLocum Destination Club MedRough GuidesExplore Worldwide The ClubhouseWineworld LondonVisit London
Health, Beautyand Lifestyle
heidi kleinThe Wellbeing ManagerL’OréalTAG HeuerTAG McLaren AudioThe Luzmon
Celebrity and Charity
Galapagos Trust Bryan AdamsRock ArchivenCHBreakthrough
PR by LDR LONDON
Page 21
EXPERIENCEWe get a kick out of working with savvy marketeers and brilliant brand builders
PR by LDR LONDON
Page 20
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PARTNERSHIPSON-Comunicación
Leading European PR agencywww.on-comunicacion.com
DNA ProductionsAward winning events company
www.dnaproductions.co.uk
Lighthouse
Visionary brand and retail brainswww.lighthouseglobal.eu.com
United CreativesCutting edge networkwww.unitedcreatives.com
PR by LDR LONDON
Page 23
EXPERTISENational and pan-European Campaigns
Consumer, Trade and Business Media Relations
Product Placement, Celebrity and Media Endorsement
Brand Experiences, Launches and Events
Cross Branding and Promotions
Viral and Direct Marketing
Campaign Evaluation
Project teams and freelance networkOver 25 years brand building experience
Multi-lingual (French, Spanish, Italian, Australian)
PR by LDR LONDON
Page 22
Thank you to all of our affiliates and clients, past, present and future: Conde Nast Publishing, Associated Newspapers Ltd, ink Publishing Ltd, Times Newspapers Ltd, National Magazine Company Ltd and IPC Media Ltd.
This publication has been produced with the collaboration of clients and media partners.
Photography ©2006 Ben Harries, Rick Lew, Stewart Shining, Ray Main,Louis de Rohan, Niko de Rohan.
©2006 LDR Creative Communications Ltd.
No part of the publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means without prior permission in writing from LDR LONDON.
Graphic Design by Chris Edmunds at The Creative Alliance.
Printed by Dolphin Print, London.
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