le rire médecin 20th anniversary

for

A projet by

Communication strategy created for the 20th anniversary event of Le Rire Médecin

A two-step strategy

In the hospitals

In November and December 2011, the families and their children as well as the hospital staff were rallied around the teams of Le Rire Médecin.

was in charge of the promotion and sales.

At Paris City Hall from January 18 to February 28 2012

For the general public

A couple of images of the exhibit …

To celebrate its 20th anniversary, Le Rire Médecin took hold of Paris City hall for a month.

Jacques Grison, photographer and accomplice of the Association since 2005 followed the « hospiclowns » in their daily rountine. A work, started at the beginning of 2010 ended with this exhibit putting light on the sick children, the hospital staff and the clowns. A book has also been published.

Omnicom Media Group developed a

partnership with the free daily

newspaper 20 minutes.

Promotional advertisment published in the editions of

the cities of Lille, Lyon, Marseille, Bordeaux,

Toulouse, Nantes andStrasbourg.

Promotional advertisment published in the region of Paris

Marie Fauvet Account Executive

Pascal Douek President

Vincent Bodoria Account Manager

Frédérique François Merien Creative Director

Marie-Clarisse Denèfle Copywriter

Elodie Lerolle Board Director

team