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DIGITAL STRATEGY PARTNER
Duration: 2013
Budget: 2 billion
Scope of work Concept & planning
Flash microsite development
Game (app) production & development on Facebook
& Zing me
Content development on Facebook & forum channels
Viral marketing
Media planning & booking
KPI: 200%
DIGITAL STRATEGY PARTNER
Duration: 3rd quarter of 2015
Budget: 5 billion
Scope of work Concept & planning
Microsite development (Include games & songs)
Planning & production for viral clip
Content development on Facebook channels & viral
for offline event (http://timlaicamxuc.funring.vn/) Viral on Youtube channels
Media planning & booking
KPI:
Marketing KPI: 150%
Accumulated sales increased 13% compared
to the same quarter
DIGITAL STRATEGY PARTNER
Duration: 2nd quarter of 2016 to now
Budget: 2 billion
Scope of work Concept & planning
Microsite development
(http://www.chudongthanghoa.com/ )
Content development on Facebook channels &
viral for offline activation
Media planning & booking
Microsite Flash, HTML5
2D, 3D, voice & face detection (movement detection)
App on social networks, most popular are Facebook &
Zingme Interactive game
Total Lubricants _ Tốc lực Total
Concept from partner
Duration: 2 months
Production: 25 days
Scope of work:
– 3D microsite development with movement
detection technology
– Streaming server in charge
– Media planning & booking
– Content building
• Facebook viral marketing
• Seeding on car forums
User can use voice to
increase speed & face
movement to play the game
Sony Ericson _ App on FB
fanpage
Concept: Face Digital
Duration: 1.5 months
Production: 8 days
Scope of work
– App development on Facebook fanpage
– Media planning & booking
– Facebook fanpage management
• Content development
• Contest management
Lavie _ Mềm mát thanh dịu
Concept: partner
Duration: 2 months
Production: 15 days
Scope of work
– Flash microsite development
– Content development on Facebook & forum
channels
• Fanpage & social activities management
• Viral marketing
• Community development for fanpage
www.memmatthanhdiu.com
Concept: partner
Duration: 1,5 months
Production; 12 days
Scope of work
– microsite 2D production
– QR code creation
– SMS integration
Orion _ Tình như Chocopie
Concept: partner
Duration: 2 months
Production: phase 1: 5 days, phase 2: 20 days
Scope of work
– Phase 1: flash microsite
– Phase 2: flash microsite + photo contest + mini flash game
– Clip production
KUN cookies_ Ngansua
We provide mobile marketing solutions on Android, iOS, WP,
Symbian, Bada, Java mobile application
Mobile web
Mobile application
AR code
Mobile Web
Responsive web design
(thiết kế thích nghi)
Readable on Ipad, Iphones,
smartphones with portrait &
landscape responsively
Increase chance of
approaching your mobile users
Create emotion touch &
interaction
SANOFI _ game on Ipad
Objective:
Raise awareness
about the disease
by popup messages when
user play game.
Brand: SoSmart
Challenge:
- Internal information management for company.
Objectives:
- Connect all staff in company.
- Update latest information.
So smart
Target audience:
- Staff in SoSomart Concept & activities - Update information, support the business. - Update staff contact information. - Make tool for solve the question and problem. - Input and share internal information to relation departments.
Achievements:
- Create an app to connect people in company - Updated info will come to staff easily
Brand: NuViet on the go
Challenge:
- Internal information management for company.
Objectives:
- Manage sale network.
- Provide information to user in app.
Nuskin _ Nuviet on the go
Target audience:
- NuViet’ Sale staff. Concept & activities - Make tools to put information, support sale staff in them work. - User can update product information, sale knowledge
Achievements:
- Create an app to support sale staff any where, any when.
Nhật ký Mặt trời bé thơ Brand: Mat troi be tho (non-profit organization of Alive & Thrive) Challenge:
- Engage parents on the mobile platforms.
Target audience: - Women age 18-35, core target 24-35. - Has children who are still in the age range of breast-feeding (under 2 year
old). Concept: - Create & manage an always-on mobile platforms: - Connected & managed user by Facebook account, updating new feed
from fan page. - Information hub that help users updating useful information about child-
care & breast feeding. - A diary of for parents to record of their child growth everyday.
Achievements:
- Double number of installations on mobile devices since end of 2013. The figure is expected to triple by the end of 2014 via media activities on Facebook targeted campaign & CPI campaign.
- Upgraded the app twice with new innovative features to help user utilize the app better.
Objectives: - Increase number of user of mobile communities.
- Enhance engagement on app, fan page.
• Mobile material of more than 450 question of driving license test.
• Demo test with marking mechanism.
• User can ask question
about the law, situation with
the community.
Traffic sight
King color
• Put your brain to play a series of interactive color games.
• "Best new games" category on United States, Canada, China, United Kingdom Apple app store 10/2014.
• Three mode to test your color blindness. This game will sharpen your skills to react to fast-paced tasks that involves multiple color patterns.
• Battle mode to challenge top player, play against your friends and see who's the best.
Typing race
• Test your typing
speed and challenge
your friends on a
virtual keyboard.
• Practice and improve
your typing speed.
• Measure the average
typing speed (Words per
minute).
• Sharing your race result
and your typing speed.
On social networks
• That’s word of mouth
marketing (WOMM)
• Benefit:
– Highly accessible & emotion
touched
– Encourage contributions &
feedback of potential
consumers. Two-way
conversation
Social network development
Hot
Forum network
Facebook community
Celeb network
Influencer The People
on Top
•Mass profile
•Influencers
•Normal accounts
•Hot accounts
•Specialists
•Showbiz celeb
•Hot girl & men
Facebook & Zingme viral via active mass profile, influencer
This profile help us
post status
Get interaction as
campaign
objective
Response for
friends as content
strategy &
content direction
Forum Channel
Use key influence members (admin, mod, hot member…)
Create ACTIVE members
Create new discussions & join hot discussions
Embed messages in the most appropriate way
Information can be seeded in lifestyles, makeup, leading forums for women, youth, students
Create a separate box just to share
information about brands/product
Stay at the hot place, from 1st -5th topic
Invite active users come & share
Influencers come & share
Normal seeding Sticky topic with influencers
HIGHLAND COFFEE fanpage
Concept: partner
Duration: 2 months
Objective:
- Introduce new
combo: Bread & coffee
Scope of work
- Facebook fanpage management in 2 months
- Facebook viral on hot profiles
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