leading change - automotive newsand future-proof your career engel ina jaspers ... tue buyer journey...
Post on 06-Aug-2020
0 Views
Preview:
TRANSCRIPT
LEADING CHANGE
Kimberley GardinerVP & Chief Marketing OfficerMitsubishi Motors North America
The Market and our Industry are Changing
Cars not central focus
Shopping/Owning Transformation
Pressure to reduce costs & innovate
Level playing field
Empathetic
Open Minded
Humble
Adaptable
Innovative
Customer Focused
Change Requires New Thinking + New Talent(s)
Growth of alternative
options
Level playing field
Cars not central focus
Reduce costs & innovate
Marketing and Its Role in our Industry is Changing
Transforming Our Marketing Strategy
NEWPLAN
NEWORG &
CULTURE
NEWAUDIENCE
NEWMEDIA
STRATEGY
NEWAGENCYMODEL
Inclusivity + trust + empowerment+ balance
Operationalize collaboration
• New brand strategy
• New program to support dealers
• New innovation track
Highly targeted media
New target audience
top related