lean analytics roundtable - breaking barriers 2016

#helloMark Landman, Managing Partner DotControl Group

Jonathan Flores, Growthhacker Rockboost

we create digital ambitionswe enable you to innovate, grow and zag.

#nice to meet youName, Organization, Role

Personal Objective

LET’S GOLEAN ANALYTICS ROUNDTABLE

ObjectiveSetup

Ground Rules

?

how do we grow?

ADSthey don’t use

growth hacking: experiment & data driven marketing for hockeystick growth

#lean startup marketing

it’s all about the customerusers are customers and they decide, so focus on their happiness

digital is a pull medium

growth requires focus1 metric that matters

1.000.000.000users goal

1 metric that matters

gets your departments alignedgives direction in a holistic approach

centralizes all KPI’schanges during the company lifecycle

connects all verticals in lean startup marketinguse the Rockefeller Habits

1 metric that matters

listen to your marketWho is your Target Customer Group?

What is their “Pain”?

#1

the 19 traction channelsHow & where can we engage with them?

How can we do this in a sustainable & effective way?

#2

create product market fitCreate a product that fits the market & the traction channel(s)

What’s the customer’s journey to his/her AHA! moment?

#3

aarrr…pirate metricsAcquisition - Activation - Retention - Revenue - Referral

Setup your measurement system

#4

holistic loopsBuild - Measure - Learn

Connect your results to your 1 Metric That Matters

roundtable discussion

how to find the 1 metric that matters#1

IntroductionOpen Discussion

Wrap-up

15 min.

how to apply lean analytics in fintech

#2

IntroductionOpen Discussion

Wrap-up

15 min.

how to apply lean analytics in large enterprises

#3

IntroductionOpen Discussion

Wrap-up

15 min.

round-up & recap

thank you.

Van Nelle Fabriek

Van Nelleweg 1104, 3044 BC Rotterdam

010 - 71 44 646

info@dotcontrol.nl

www.dotcontrol.nl

happy to #create