lean usability testing

USABILITY

6 QUICK STEPS FOR POWERFUL LEAN USABILITY TESTS : |

VINCENT BASKERVILLE | VP of PRODUCT

WHAT IS A USABILITY

TEST?

VINCENT BASKERVILLE | VP OF PRODUCTION

.

' .

VINCENT BASKERVILLE | VP OF PRODUCTION

your goals should be centered around observing problems

and listening to all the questions that your

participants are asking

VINCENT BASKERVILLE | VP OF PRODUCTION

. .

— .

VINCENT BASKERVILLE | VP OF PRODUCTION

•

•

• -

•

•

VINCENT BASKERVILLE | VP OF PRODUCTION

. .

, -

, . ,

.

.

VINCENT BASKERVILLE | VP OF PRODUCTION

!Coding is long. Design is short. Paper is cheap."

VINCENT BASKERVILLE | VP OF PRODUCTION

PLAN THE TEST

VINCENT BASKERVILLE | VP OF PRODUCTION

#:

•You can’t test everything

•Focus on what is most essential for you to learn

•Define goals of the test

•Outline research questions

•Discuss user personas & tasks

VINCENT BASKERVILLE | VP OF PRODUCTION

•Goals of the study

•Research questions & issues

•User personas & profiles

•Actual test method

•Schedule

•Tasks

•Which data to collect

FIND PARTICIPANTS

VINCENT BASKERVILLE | VP OF PRODUCTION

#: •Recruiting the right users is key to success

•User demographics are typically not an important characteristic of users

•Focus on actual behaviors for users not solely on gender / nationality / age

VINCENT BASKERVILLE | VP OF PRODUCTION

•Existing customers

•Craigslist

•Facebook

•Friends & family

•Friends of friends

•Meetups & user groups

•Recruitment firms

WRITE TASKS & PREPARE

VINCENT BASKERVILLE | VP OF PRODUCTION

#: •What do you want your users to accomplish?

•Provide your users with clear tasks & scenarios

•Tasks should focus on business & user goals

•Not s p e l l i n g it out for them

!if you don#t care about quality, you can meet any

other requirement. "-GERALD M. WEINBERG

VINCENT BASKERVILLE | VP OF PRODUCTION

FACILITATE TESTS

VINCENT BASKERVILLE | VP OF PRODUCTION

#: •Observe users’ behavior when they are interacting with the product

•Make sure users are comfortable & feel safe

•Gather all data from users and test results

•Analyze the data

VINCENT BASKERVILLE | VP OF PRODUCTION

•Is that what you expected?

•What are you thinking?

•What are you trying to accomplish?

•What does this mean to you?

•Can you say more about that?

!It is far better to adapt the technology to the user

than to force the user to adapt to the technology."

-LARRY MARINE

VINCENT BASKERVILLE | VP OF PRODUCTION

ANALYZEDATA &

OBSERVATIONS

VINCENT BASKERVILLE | VP OF PRODUCTION

#:

The type of analysis will depend of the type of test you’re running & the actual goal

•Formative: Identify problems with product & iterate

•Focus on qualitative data & prioritizing observations

•Summative: Demonstrate success of design

•Establish success metrics before test

SHARE RESULTS

VINCENT BASKERVILLE | VP OF PRODUCTION

#:

•Standups / work meetings with project team

•Whiteboad notes

•Highlight video

•Presentation &/or workshops

•Reports

STAY CLASSY

!The joy of an early release lasts but a short

time. The bitterness of an unusable system lasts for

years."-ANONYMOUS

VINCENT BASKERVILLE | VP OF PRODUCTION

AU REVOIRVINCE BASKERVILLE

@WHOISVINCEVINCE@TRIPLINGO.COM