leaner and smarter: how enterprises can develop better digital products (v2)

Leaner and SmarterHOW ENTERPRISES CAN DEVELOP BETTER

DIGITAL PRODUCTS

@nataliehollier Product Innovation Summit 2016

WORKING SMARTER

50% of product features are NOT USED

60-80% of development effort is REWORK

200x cost to change code vs. prototypes

Failed product launches, anyone?

(1) Several research reports indicate this number is ~50%. Here’s one: http://versionone.com/assets/img/files/ChaosManifesto2013.pdf(2) and (3) IBM Requirements management white paper (December 2009)

THERE MUST BE A BETTER WAY

• Learn about customer needs early and often

• Prototype, test and get real market feedback

• Pivot your product and features based on learnings

LEAN PRODUCT DEVELOPMENT (LEAN UX)

Lean UX ~ Jeff Gothelf and Josh Seiden

Agile Development

Customer Discovery Hypothesis & Assumptions

Rapid Prototyping & Testing

HOW PRODUCT TEAMS WORK

GOOD PRODUCT TEAMS ARE...Autonomous

Data-Driven

User-Centered

Speed to Market

Small, dedicated, empowered team

Cross functional - UX/QA/DevOps support embedded on team

Product ownership shared by team

Success measured against KPI’s

Use analytics to make decisions

Feed data back into the product

Focused on achieving the internal/external customer mission

Product & design defined through user research

Lo-fidelity design & prototypes over detailed comps & specs

Small releases, aligned to goals, deployed often

Releases are experiments validated by real users

Learnings from releases shape work going forward

Self-Service Simple architecture enables team autonomy

Self-service infrastructure provisioning

LEAN UX AT SCALE:FORTUNE 500 ENTERPRISES

NEW MANAGEMENT PARADIGM

The Connected Company ~ Dave Gray

Traditional Enterprise Cross Functional Pods

COMMUNITIES OF PRACTICEFUNCTION MEETINGSLUNCH & LEARNSCROSS-TEAM ROTATIONSCROSS-TEAM PAIRING

MANAGING EMBEDDED ROLES

ProductOwner

Tech LeadUX

QA

Devs Devs

CLEAR MISSIONPRODUCT ROADMAPSSHOWCASE DEMOSVISUAL INFORMATION RADIATORSLUNCH & LEARNSCROSS-TEAM STANDUPSAPI CATALOGUES

COORDINATING ACROSS TEAMS

EXECUTING BUSINESS STRATEGY

COMPANY MISSION

STRATEGIC GOAL

STRATEGIC GOAL

PRODUCT HYPOTHESIS

PRODUCT HYPOTHESIS

...

...

FREQUENT USER TESTING

PROTECT THE BRANDANONYMOUS OR NEW BRANDLABS OR BETA LABELEDBETA USER TESTING PANEL A/B TESTINGCOLLABORATE WITH OPERATIONS

SUPPORTING PLATFORM

whose customer is

whose customer is

whose customer is

Platform/ Infrastructure

teams

Middleware/ API/Services

teams

Web/App/ Channelteams

Paying business

customersPRODUCTS

PLATFORM

INFRASTRUCTURE

CHANNEL DASHBOARD CUSTOMER EXPERIENCE

APPS & SERVICES

“Thin slice”

A LEAN APPROACH TO CHANGE

MINIMIZE RISKSMALL, LIGHTWEIGHT APPROACHPILOT TEAMSTEST & LEARN ITERATIVE ROLLOUTJUST-IN-TIME INFRASTRUCTURESEED & SPLIT EXPERTISE PULL, NOT PUSH CHANGE

DO

CHECKACT >PLAN

>>>

Think big.Start small.Move fast.

THANK YOU.

Questions, comments, feedback?@nataliehollier