learning on the go measuring & impact

IMPACTLEARNING ON THE GO. MEASURING &

Lucy Chambers@lucyfedia

WHAT WE DO:

We are a global network to open up knowledge around the world and see it

used and useful.

We unlock knowledge to empower citizens and enable fair, sustainable societies

WHAT WE DO:

We are a global network to open up knowledge around the world and see it

used and useful.

We unlock knowledge to empower citizens and enable fair, sustainable societies

Pushing for more usable data, deepening analysis into the best data currently available;

[Above] Measuring usability of data in the Open Data Census.

THE “EASY” STUFF TO MEASURE:

[Below] Automatically assessing timeliness and quality of UK spend reporting.

WHAT WE DO:

We are a global network to open up knowledge around the world and see it

used and useful.

We unlock knowledge to empower citizens and enable fair, sustainable societies

GETTING HARDER

DASHBOARD

WHAT WE DO:

We are a global network to open up knowledge around the world and see it

used and useful.

We unlock knowledge to empower citizens and enable fair, sustainable societies

ANECDOTES

PARTNERS ALSO NEED TO DO MEASUREMENT

NUMBER OF ACTIVE CONTRIBUTORS

LESSONS LEARNED ● Loyalty is the most valuable thing to measure● “Conversions” not hits ● Measurement has to fit in with your workflows. e.g.

Google Analytics reports - emailed to you. ● We often apply different logic to real life “success”

and “digital” success. ● Sometimes the mere existence of your project

is enough to ensure behaviour change● Fail fast - then iterate

DO PEOPLE UNDERSTAND YOUR MESSAGE?

“LEARNING FROM FAILURE IS LIKE COMPOST: ALTHOUGH IT MIGHT STINK AT FIRST, IT GETS MORE VALUABLE OVER TIME.”

BETH KANTER

TOOLS● http://impactstory.org/ ● https://chartbeat.com/ ● Qlikview

READING● Measuring the Networked Non-Profit - Beth Kanter et

al. ● http://www.thefledglingfund.org/resources/impact ● http://www.thefledglingfund.

org/resources/distribution-to-audience-engagement ● http://weareculture24.org.uk/projects/action-

research/how-to-evaluate-success-online/