lecture - search engine optimization

TONIGHT’S FIRST QUESTION

IF YOU WERE A SEARCH

ENGINE, HOW WOULD YOU

LOOK FOR THINGS?

. . .

PREPARE TO DISCUSS

TONIGHT’S LECTURE ON SEO

PUT ON YOUR

GOOGLE GOGGLES

OUR GOAL, ONCE AGAIN...

Use the online channel to

identify, understand,

collaboratively create & meetA SEGMENT OF INDIVIDUAL + SOCIAL

NEEDS, WANTS, WISHES AND DESIRES.

CONSIDER SEARCH PROCESS

1) PEOPLE ASK GOOGLE

2) GOOGLE SCOURS INDEX

3) GOOGLE CHOOSES RESULTS

4) PEOPLE CHOOSE RESULTS

CONSIDER SEARCH PROCESS

1) WHAT DO PEOPLE ASK

GOOGLE?

CONSIDER SEARCH PROCESS

2) WHAT DOES GOOGLE SEE IN

YOUR CODE?

THIS IS WHAT GOOGLE SEES

GOOGLEVISION

INVISIBLE

+ IMAGE CONTENT

+ VIDEO CONTENT

+ FLASH CONTENT

VISIBLE

+ TEXT CONTENT

+ LINKS (IN + OUT)

+ TITLES

+ TAGS

+ FILE NAMES

+ DESCRIPTIONS

+ COMMENTS

+ “META” INFO

CONSIDER SEARCH PROCESS

3) HOW DOES GOOGLE

CHOOSE RESULTS?

4) AND HOW DO PEOPLE

CHOOSE RESULTS?

INTRODUCING: ALEX ADEKOLA

20-MINUTE BREAK

MORE CLASS TO COME!

INTRODUCING: SEO RAPPER

REVIEW

HOW DO THE FACTORS OF

SEO RELATE TO THE

PRINCIPLES OF INTERNET

MARKETING WE DISCUSSED

LAST WEEK?

STEP ONE

IDENTIFY + UNDERSTAND: WHOSE

NEEDS, WANTS, WISHES AND DESIRES

FIT WITH OUR BRAND?

CREATE: HOW DO WE

COLLABORATIVELY CREATEA SEGMENT OF INDIVIDUALS + SOCIETY

THAT COMBINES THESE

NEEDS, WANTS, WISHES AND DESIRES

WITH OUR BRAND?

STEP TWO

STEP THREE

MEET: HOW CAN WE ADDRESS THE

NEEDS, WANTS, WISHES AND DESIRES

OFA SEGMENT OF INDIVIDUALS + SOCIETY

IN OUR MARKETING?

IN-CLASS ASSIGNMENT

WE WILL BE THINKING ABOUT

WHAT WE CAN DO TO IMPROVE

THE SEARCH ENGINE

OPTIMIZATION OF OUR BLOG.

DISCUSSION

LAST WEEK’S BLOG

QUESTION

WHAT IS YOUR VOICE AS A

BLOGGER?

HOMEWORK ASSIGNMENT

CONDUCT ONE GOOGLE

SEARCH OF YOUR CHOOSING.

IDENTIFY THE TOP RANKING.

BLOG ABOUT WHAT FACTORS

CONTRIBUTE TO THIS RANK.