lerøy seafood · • delicious • from norway • safe • auspicious red color • trendy. fresh...

Lerøy Seafood

Åshild Nakken

Lerøy Seafood

• Creating Tasteful solutions since

1899.

• World’s second largest producer of

Atlantic Salmon.

• Recently acquired the largest

whitefish operator in Norway

(Norway Seafoods and Havfiske).

• Total seafood supply worldwide.

Beijing April 2011: Opening of Nobu restaurant.

NORWEGIAN EXPORT OF SEAFOOD TO CHINA IN 2016: 143.000 TONS (+ 9 %)

AND NOK 2,7 BILLIONS (+15 %)

Cod SalmonHaddock SaitheMackerel Trout Redfish CapelinHalibut Others

Norway is Salmon

Salmon is Norway

• Healthy

• Delicious

• From Norway

• Safe

• Auspicious red color

• Trendy

Fresh Norwegian Salmon

exports

• Hong Kong: 11 000

• China Mainland: 2 900

• Vietnam. 17 000

• Japan: 17 000

• In HK since late 80ties

• 90% marketshare

• Mostly eaten raw (sushi/sashimi)

Taste supermarket HK.

Salmon market in China region (China, Hong kong and vietnam) has increased rapidly last 10 years. Since 2014, in

total the market has flattenend, but fresh volumes also increased in this period.

Total all countriesNorway

Potential Norwegian

Salmon in China

• Consumption of salmon in Mainland China was 70-80.000

tons in 2016.

• 2.900 tons came directly from Norway

– Approx. 18.000 tons could have come via transit country

• Seafood Council estimate that Norway’s marketshare in

fresh and frozen should be around 65 % (80 %

marketshare before 2011).

• In other words, under normal circumstances Norway’s

export of salmon to China should be around 45.000-

52.000 tons.

• Consumption of salmon in China is estimated to trippel by

2025 to 240.000 tons.

• Norway’s potential by 2025 should be

around 156.000 tons.

Yu Sheng

– Good Luck Raw Fish

The story of two poor brothers who only

caught two fish during Spring Festival that

nobody wanted to buy at the market.

www.leroyseafood.com

Yu San Lo Hei

While tossing, say lucky words:

1. 一撈撈運氣 yat lo lo wan hei

2. 二撈撈福氣 yee lo lo fuk hei

3. 三撈撈財氣 saam lo lo choy hei

4. 撈起撈起，撈到風山水起 lo hei low hei, lo do fung saan sui hei

w w w . l e r o y s e a f o o d . c o m