"les secrets de l'onboarding" par oussama ammar

Many thanks to:

Growth Hacking Meetup

- Activation -

Episode 2

How do I activate users?

Activation is when visitors do what you’ve decided beforehand they should do, when they take an action which furthers your goals.

Possible Activation Goals

Get their email addressGet them to create an accountGet them to read somethingGet them to comment on somethingGet them to share somethingGet them to buy somethingGet them to fill out somethingGet them to watch somethingGet them to interact with someoneAnd many more

Landing PagesIt’s a page you create within your product to direct people toward certain campaigns

Landing Page Characteristics

Limited Navigation

Single callto action

CongruousLanguage

The Launch Page(or “coming soon” page)

Use it to get traffic(not just activations)

The headline and subhead is everything

Emotional imagery is a must

Don’t let the list grow cold

Post your launch page to betali.st and erlibird.com

For a quick result

Landing Page Launch Page

Good Copywriting

• The headline should mentionyour unique value proposition

The Headline should mention your unique VP

Long copywriting is good for expensive items.

Short copywriting is good for less expensive items.

Different audiences respond differentlyto certain words

Social proof= Copywriting

Don’t forget the MicrocopyConfused visitors won’t

do what you want

Great Examples of Calls to Action

Leave nothing to their imaginationTell them what you want

Onboarding: http://slidesha.re/1eT2ffm

Gamification Examples

Gamification can cause someone to complete actions they

normally wouldn’t complete.

Progress

Awards

Leaderboard

Pricing Strategies

Perfect Price Discrimination

Multiple TiersOptions give people confidence to buy

Suggestive Tier NamingNames like “Bronze, Gold, etc”

don’t really help customers decide

Free Trials, Discount Codes, etc.

Bundling

You are Welcome to Join the Adventure

hey@thefamily.co