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Leta Huntsinger | PB | 919-468-2156 | huntsinger@pbworld.com

Stacey Bricka | NuStats | 512-306-9065 | sbricka@nustats.com

Session 7

Capturing Special Population Groups through Targeted Sampling

11th National Transportation Planning Applications ConferenceMay 6-10, 2007, Daytona Beach, Florida

Introduction and Overview

Wake County

Nash County

Johnston County

Harnett County

Chatham County

Lee County

Franklin County

Granville County

Person County

Orange County

Vance County

Durham County

2005_trm_surveyboundary_outer2005_trm_surveyboundary_innerCounty Boundary

0 50 Miles

N

EW

S

Special Populations

Transit-using At least one trip by transit on travel day

Low-income Households falling below the 2005 poverty line Census definition using size and income

Non-motorized Walk or bike to work or school on travel day

Students Report at least one trip to a university campus on

travel day

Why Special Populations

Regional Goals “Develop a regional transportation network that

improves quality of life and the environment” “Convenient, accessible, and affordable public

transportation system…” “A pedestrian and bicycle system that: provides

an alternative means of transportation; allows greater access to public transit…”

“A transportation plan that is integrated with local land use plans and development policies.”

“A multi-modal transportation system which provides access and mobility to all residents, while protecting the natural environment, cultural resources, and social systems.”

Why Special Populations

Regional Profile

Approach to Capture Populations

US Census Data used to ID tracts Journey to Work Data: Transit-using and Non-

motorized Population Data: Low-income SF4 Table PCT63: Students

List of tracts fitting profile developed Tracts with highest likelihood identified Sample generated using listed records only

Approach

Approach

Distribution by Geography

Was the Targeted Sample Needed?

Student CrossTab

64%8%

7%

9%

12% 0% Random

Non-Mot

Low -Inc

Student

Transit

Other

Was the Targeted Sample Needed?

NonMot CrossTab

52%

14%

3%

11%

20%0% Random

Non-Mot

Low -Inc

Student

Transit

Other

Was the Targeted Sample Needed?

Transit CrossTab

42%

13%6%

10%

28%

1% Random

Non-Mot

Low -Inc

Student

Transit

Other

Was the Targeted Sample Needed?

Low Inc CrossTab

64%

7%1%

8%

14%

6%

Random

Non-Mot

Low -Inc

Student

Transit

Other

Bottom Line

The number of samples was ok, but not high enough without the targeted sample.

Travel Characteristics

Demographic and Household Characteristics

HH Size

0%10%20%30%40%50%

1 2 3 4+

NonMot No NonMot Total

HH Size

0%10%20%30%40%50%

1 2 3 4+

Student NonStudent Total

HH Size

0%10%20%30%40%50%

1 2 3 4+

Transit No Transit Total

HH Size

0%

20%

40%

60%

1 2 3 4+

LowInc Non LowInc Total

Demographic and Household Characteristics

HH Veh

0%

20%

40%

60%

0 1 2 3+

Student Non Student Total

HH Veh

0%

20%

40%

60%

0 1 2 3+

NonMot No NonMot Total

HH Veh

0%10%20%30%40%50%

0 1 2 3+

Transit No Transit Total

HH Veh

0%

20%

40%

60%

0 1 2 3+

LowInc Non LowInc Total

Travel Characteristics

Average Total Trip Length

18.65 19.94

14.9217.69

21.03

0

5

10

15

20

25

Total Students NonMot Transit LowInc

Average Total Trip Rate

9.7011.37

13.13

11.03

6.74

0.002.004.006.008.00

10.0012.0014.00

Total Students NonMot Transit LowInc

Travel Characteristics

Average Trip Rates

0.00

2.00

4.00

6.00

Total 1.32 0.21 0.99 0.68 0.08 3.13 3.28

Student 1.29 0.18 0.83 0.65 1.49 3.01 3.92

NonMot 1.71 0.20 0.81 0.92 0.21 3.58 5.71

Transit 0.80 0.16 0.69 0.68 0.19 3.59 4.93

LowInc 0.66 0.11 0.95 0.60 0.17 2.33 1.92

HBW HBWR HBSH HBSC HBU HBO NHB

Choice Characteristics

Mode

0%20%40%60%80%

Driver Passenger Transit Non-Motorized

Other

Student Non Student Total

Mode

0%20%40%60%80%

Driver Passenger Transit Non-Motorized

Other

NonMot No NonMot Total

Mode

0%20%40%60%80%

Driver Passenger Transit Non-Motorized

Other

Transit No Transit Total

Mode

0%20%40%60%80%

Driver Passenger Transit Non-Motorized

Other

LowInc Non LowInc Total

Choice Characteristics

Factors Considered in Moving

0%5%

10%15%20%25%30%35%

Student

Non Student

Total

Factors Considered in Moving

0%5%

10%15%20%25%30%35%40%

NonMot

No MonMot

Total

Factors Considered in Moving

0%5%

10%15%20%25%30%

Transit

No Transit

Total

Factors Considered in Moving

0%5%

10%15%20%25%30%35%40%

LowInc

Non LowInc

Total

Findings and Recommendations

Target Sample is Recommended Target sample easy to develop and apply Needed the targeted sample to meet sample

goals Travel Characteristics are Different

Trip rates vary by population group Trip lengths are different Factors affecting mode choice vary

Useful data Model development Sketch planning applications Policy issues

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