let's clean up europe 2014 - hungary eszter tanka...

Let's Clean Up Europe

2014 - Hungary

Eszter Tanka

NWMA

To meet and raise the targets on – packaging,, tires

To meet and raise the targets on – packaging, weee, accumulators, tires

To meet and raise the targets on – packaging, weee, accumulators, tires

Carry out the National Collection and Treatment Plan

To be a spec. background organization of Ministry on Rural Development

Create strategic plans

To raise environmental awareness – organize campaigns

National Waste Management Agency

Nationwide awareness raising campaigns

Focusing on motivating people to take actions

„TeSzedd! – voluntarily for a cleaner Hungary!”

Organised for the 4th time

Successful brand

2014 - Integration to LCUE!

30.000

56.000

75.000

120.000

2011 2012 2013 2014

Number of pre-registered volunteers

Project developers are enthusiastic volunteers

Extended length – 3-day-long clean-up in spring

Online registration – CRM system

Emphasised involvement of schools - Service Learning

Extended message to boost prevention

Changed logistics:directly to the Action developers

Main changes in the LCUE edition:

Ministry of Rural

Development

Ministry of Public

Administration and Justice

Ministry of Human

Resources

NWMA

Public Service of Media

Compaction Fund (MTVA)

Hungarian Postal Service

Association of waste

collectors

Schools & civil organisations, national parks

Cooperating partners

Press conference

Teaser event – guerilla action

Billboards - 350

Radio spots

Social media – facebook

Web: website + online advertising – banner

PR articles, newspaper ads

Integrated communication

http://szelektalok.hu/teszeddhttp://szelektalok.hu/teszedd

Thank you for your

attention!

Eszter Tanka

Eszter.tanka@ohukft.hu

+36-70-777-1300