lets get local: using social media in state and local campaigns

Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

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Ted FickesKaren MiddletonJacob Smith

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Who We Are (we hope)

Slide 3Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Who We Are (the public thinks)

Slide 4Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Who Are You?

Slide 5Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Campaigning to save the world (or piece of it)

Organizing 101

Slide 6Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Social media is essentially organizing: building and engaging networks. Social media is one strategy of many.

Slide 7Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Organizing: Create strong networksWord of mouth

Slide 8Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Organize networks to create political space

Slide 9Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

How local elected officials use social mediaShare InformationAsk for informationAsk for feedbackInduce specific actions

C

State and Local Targets

Slide 10Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The unique issues of social media at state and local level : TIME & RESOURCES

Coffee shop: the office of many local officials

State and Local Targets

Slide 11Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The unique issues of social media at state and local level : THEY DON’T GET IT

State and Local Targets

Slide 12Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The unique issues of social media at state and local level : Hearing from lots of people

State and Local Targets

Slide 13Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The unique issues of social media at state and local level : Huge docket

Slide 14Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Social media goes all state and localActivity and authenticity. Engage. Still the exception.

State and Local Targets

Slide 15Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Even the ones doing it are not getting big audiences

State and Local Targets

Slide 16Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Normal is pretty unimpressive

Slide 17Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Social media goes all state and localExamples of campaigns to influence local officials

Slide 18Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

Social media goes all state and localExamples of campaigns to influence local officials - what you shared

Slide 19Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsWho influences your target and how?

Slide 20Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsUnderstand how the leader uses social media

Slide 21Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsCreate sense of broad support – Power isn’t the same as numbers

Slide 22Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsGet their position on record – share it

Slide 23Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsUse your allies

Slide 24Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

The TipsThink tactically

Slide 25Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders

One last bit: It’s all about peopleLeaders care about people and relationships