leveraging linked in construction - nawic denver 2013

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What makes a good LinkedIn Company page, for construction and those that serve contractors? How to listen effectively and efficiently to engage the right people for business development success, 8 apps to make LinkedIn Pop - Presented by Carol Hagen to the NAWIC Denver Chapter on Feb 7, 2013

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Leveraging LinkedInLeveraging LinkedIn

NAWIC Denver 2013NAWIC Denver 2013

Today’s TopicsToday’s Topics

Business Company PagesBusiness Company Pages LinkedIn GroupsLinkedIn Groups Personal Profile SecretsPersonal Profile Secrets Signals and Status UpdatesSignals and Status Updates Business DevelopmentBusiness Development Talent AcquisitionTalent Acquisition Association Marketing, Events, OutreachAssociation Marketing, Events, Outreach Apps to Make LinkedIn PopApps to Make LinkedIn Pop

Where else do they go?Where else do they go?

AEC Biz Dev LinkedIn GroupsAEC Biz Dev LinkedIn Groups CapturePlanning.com Business Development & Proposal ManagementCapturePlanning.com Business Development & Proposal Management

Construction ManagementConstruction ManagementConstruction Management Association of AmericaConstruction Management Association of AmericaConstruction Marketing IdeasConstruction Marketing IdeasConstruction Professionals ForumConstruction Professionals ForumConstruction Users Round Table (CURT)Construction Users Round Table (CURT)Design and Construction NetworkDesign and Construction NetworkDesign-Build Institute of AmericaDesign-Build Institute of AmericaeMarketing Association NetworkeMarketing Association NetworkFederal Business Development NetworkFederal Business Development NetworkFederal Government Contractor Network (TFCN)Federal Government Contractor Network (TFCN)International Facility Management AssociationInternational Facility Management AssociationInternational Council of Shopping Centers – ICSCInternational Council of Shopping Centers – ICSCLeadership in Capital Projects (LinCP) ForumLeadership in Capital Projects (LinCP) ForumMarketing Advertising Brand ManagementMarketing Advertising Brand ManagementMcGraw-Hill ConstructionMcGraw-Hill ConstructionRetail Industry Professionals GroupRetail Industry Professionals GroupSMPS National CPSM GroupSMPS National CPSM GroupSociety for Marketing Professional ServicesSociety for Marketing Professional ServicesSociety of American Military EngineersSociety of American Military EngineersThe HEALTHCARE DESIGN connectionThe HEALTHCARE DESIGN connectionThe Owner’s Dilemma The Owner’s Dilemma

Construction Marketing Association Group  Construction Marketing Association Group 

A/E/C Industry Networking GroupA/E/C Industry Networking GroupAGC Construction Leadership CouncilAGC Construction Leadership CouncilArchitecture, MEP Engineering, and Architecture, MEP Engineering, and Construction (A/E/C) Networking GroupConstruction (A/E/C) Networking GroupAssociated General Associated General Contractors,Subcontractors,affiliates,Contractors,Subcontractors,affiliates,Business Development ForumsBusiness Development ForumsBusiness DevelopmentBusiness DevelopmentBusiness Development – The Missing Business Development – The Missing Link between Marketing & SalesLink between Marketing & SalesBusiness Development LeadersBusiness Development Leaders

Best Construction Business Best Construction Business Development Groups in PhoenixDevelopment Groups in Phoenix

Alliance for Construction ExcellenceAlliance for Construction ExcellenceArizona Builders’ AllianceArizona Builders’ AllianceASU Arizona State UniversityASU Arizona State UniversityArizona Association for Economic Arizona Association for Economic DevelopmentDevelopmentArizona Land DevelopmentArizona Land DevelopmentArizona Professional NetworkersArizona Professional NetworkersCMAA Arizona ChapterCMAA Arizona ChapterIFMA PhoenixIFMA PhoenixSociety for Marketing Professional Services Society for Marketing Professional Services Arizona ChapterArizona ChapterULI-the Urban Land InstituteULI-the Urban Land InstituteValley Partnership Valley Partnership

Look at the well connected profileLook at the well connected profile

Group ParticipationGroup Participation

Share Compelling ContentShare Compelling Content Announce EventsAnnounce Events Like other postsLike other posts Comment on Other postsComment on Other posts Invite people in your backyardInvite people in your backyard Help others oftenHelp others often 50 max – 10 for education, 10 peers, 50 max – 10 for education, 10 peers,

30 biz dev your target audience30 biz dev your target audience

Last Name of 3Last Name of 3rdrd Connection Connection

ConnectedHQ – CRM + LinkedIn

HookflashHookflash

IntroIntro

RapportiveRapportive

http://www.youtube.com/watch?v=RGKK2Adx5Rw&feature=youtu.be

Links to MeLinks to Me Web: Web: http://www.hagenbusiness.com/http://www.hagenbusiness.com/ Blog: Blog: http://carolhagen.wordpress.comhttp://carolhagen.wordpress.com LinkedIn: LinkedIn: www.linkedin.com/in/carolhagenwww.linkedin.com/in/carolhagen Email: Email: carol@hagenbusiness.comcarol@hagenbusiness.com 602-570-7289602-570-7289 @carolhagen@carolhagen Google+ Google+

https://plus.google.com/u/0/10309958305299716https://plus.google.com/u/0/103099583052997160382/about0382/about

Schedule a Meeting Schedule a Meeting http://doodle.com/carolhagenhttp://doodle.com/carolhagen Handouts & PPT – request via LinkedIn or emailHandouts & PPT – request via LinkedIn or email

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