leveraging technology to enhance your program

LEVERAGING TECHNOLOGY TO ENHANCE/OPTIMIZE PROGRAMS

Tom Rathbone

Tom RathboneHead of Technology

WHAT DO YOU MEAN, LEVERAGE TECHNOLOGY?

API’S

API’S

API’S

API’SEditing Tool

Web Framework

Content Repository

API’S

Editing Tool

Web Framework

Content Repository

API’S WITH PARTNERS THOUGHT EXERCISE

API’S WITH PARTNERS THOUGHT EXERCISE

Advertiser A (YOU) Advertiser B (THEM)New Customer Commission

9% 7%

Return Customer Commission Rate

5% 7%

API’S WITH PARTNERS THOUGHT EXERCISE

Starting StatsClicks 1,000Average Conversion Rate 5%Chance of New Customer 40%Average Order Size $100

API’S WITH PARTNERS THOUGHT EXERCISE

Advertiser A (YOU) Advertiser B (THEM)Sales 50 50Sales Value $5,000 $5,000New Customer Commission

$180 $140

Return Customer Commission

$150 $210

Total Commission $330 $350

API’S WITH PARTNERS THOUGHT EXERCISE

NO

NEW CUSTOMER?

API’S WITH PARTNERS THOUGHT EXERCISE

YES

NEW CUSTOMER?

API’S WITH PARTNERS THOUGHT EXERCISE

Starting StatsClicks 1,000Average Conversion Rate 5%Chance of New Customer 75%Average Order Size $100

API’S WITH PARTNERS THOUGHT EXERCISE

Advertiser A (YOU) Advertiser B (THEM)Sales 50 50Sales Value $5,000 $5,000New Customer Commission

$338 $140

Return Customer Commission

$63 $210

Total Commission $400 $350

API’S WITH PARTNERS THOUGHT EXERCISE

API’S WITH PARTNERS THOUGHT EXERCISE

API’S WITH PARTNERS THOUGHT EXERCISE

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

Source: Gartner (November 2014)2013 2014 2015 2020 -

2,000

4,000

6,000

8,000

10,000

12,000

14,000

96 190 372

3,511

1,842 2,245 2,875

13,173

395 479 624

5,159

699 837 1,009

3,164

Units Installed Base by CategoryAutomotive Consumer Generic Business Vertical Business

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

NEW TRACKING, INTERNET OF THINGS

LOCATION TRACKING

LOCATION TRACKING

LOCATION TRACKING

LOCATION TRACKING

LOCATION TRACKING

LOCATION TRACKING

LOCATION TRACKING

INFLUENCER MARKETING, V2

INFLUENCER MARKETING, V2

INFLUENCER MARKETING, V2

LEVERAGING TECHNOLOGY

LEVERAGING TECHNOLOGY

*ALTERNATIVE SLIDE

LEVERAGING TECHNOLOGY

LEVERAGING TECHNOLOGY

LEVERAGING TECHNOLOGY