levi's ad with muni tag

Post on 10-Mar-2016

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I wrote the tag for an ad that we ran on our buses for Levi's. The goal was to tie in Muni with their recycle campaign that they sponsored in conjunction with Goodwill.

TRANSCRIPT

FILE IS BUILT AT: 100%THIS PRINT-OUT IS NOT FOR COLOR.

Jim LesserMichael Barti

Heward JueMichael BartiKelly SteblayOwen BlyRich GarbarinoElana SheaJill Olson

Executive Creative Director:Creative Director:

Associate Creative Director:Art Director:

Copywriter:Art Buyer:

Print Production:Studio Manager:

Account Executive:Tra�c:

28.25” x 11.25”

28” x 11”

26” x 9”

Bleed:

Trim 1:

Trim 2:

Live:

Gutter:

Job Number: Job Number Here

555 Market Street, 17th FlrSan Francisco, CA 94105

415.808.6200

Client:

Media:

Photographer:

Illustrator:

Insertion Date:

E.C.D. C.D. A.C.D A.D. C.W.

STUDIO PRODUCTION TRAFFIC ACCOUNT EX. ART BUYER

Round:

Project Title: Goodwill Bus Interior Card

1.0

Goodwill

OOH

10-2009

Version:

Publications:

MACHINE WASH COLD

TUMBLE DRY MEDIUM

DONATE TO GOODWILL®

A CARE TAG FOR OUR PLANET.sllfidnal otni fo daetsni esu ot gnihtolc detnawnu tup su pleH

26.0 in.9.

0 in

.

28.0 in.11

.0 i

n.

28.25 in.11

.25

in.

Muni: Public Transit for a Healthier PlanetFor Muni route, schedule, fare and accessible services information anytime: Call 311 or visit www.sfmta.com

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